POSTED: April 6th 2015
NewsUpdate

Tokyo 2020 signs ASICS as Gold Partner and joins all-Japan team to celebrate International Day of Sport for Development and Peace

Motoi Oyama, President, CEO and Representative Director of ASICS; Yoshiro Mori, Tokyo 2020 President © Tokyo 2020 – Shugo Takemi
Motoi Oyama, President, CEO and Representative Director of ASICS; Yoshiro Mori, Tokyo 2020 President © Tokyo 2020 – Shugo Takemi

(L-R) Tsunekazu Takeda, IOC Member and JOC President; Yoshiro Mori; Haruka Kitaura, Paralympian; Mitsunori Torihara, Chairman of the Board of JPC; Yoshihide Kiryu, Japanese sprinter; Kasumi Ishikawa, London 2012 silver medallist; Motoi Oyama © Tokyo 2020
(L-R) Tsunekazu Takeda, IOC Member and JOC President; Yoshiro Mori; Haruka Kitaura, Paralympian; Mitsunori Torihara, Chairman of the Board of JPC; Yoshihide Kiryu, Japanese sprinter; Kasumi Ishikawa, London 2012 silver medallist; Motoi Oyama © Tokyo 2020

MARISSA FLANDERS / Sports Features Communications

(SFC) To celebrate International Day of Sport for Development and Peace, Tokyo 2020 has joined the All-Japan team, which is comprised of various Japanese sports-related organizations. The team is using the power of sport as a universal tool for positive change.

The all-Japan team fully supports the International Olympic Committee (IOC) and the United Nations (UN) Office on Sport for Development and Peace, who utilizes sport for the advancement of social development, economic development and human rights. The team is completely committed to providing support through the use of sport to contribute to health and education development needs, sustainable development and peace building in countries all over the world.  

Minister of Education, Culture, Sports, Science and Technology, Hakubun Shimomura commented, "Japan has a long history of international cooperation, and this includes bringing the joy and benefits of sport directly to people around the world."

He added, "Since Tokyo was awarded the honor of hosting the 2020 Olympic and Paralympic Games, we are committed to going even further. This is why we created the Sport for Tomorrow program. On this International Day of Sport for Development and Peace, I reiterate our commitment to reach out to more than 10 million people and to make a significant contribution to peace and development through sport in over 100 countries until 2020."

Members of the Sport for Tomorrow Consortium, the Japan Overseas Cooperative Association and the Jigoro Kano Memorial International Sport Institute gathered together with over 100 NPO and NGO staff, university students and volunteers for an event at the Tokyo Campus of Tsukuba University to mark the second International Day of Sport for Development and Peace. Different views and experiences were shared among the group, along with a discussion centered on Japan's continuing contribution to creating a better world through sport. Also in attendance was the Director of UN Information Centre in Tokyo, Kaoru Nemoto.    

"It is a team effort, our All-Japan team is united behind a single objective," expressed Yasuhiro Obata, Tokyo 2020 Senior Director of Planning.

Obata continued on saying, "We have learned important lessons in the aftermath of the 2011 disaster on how the power of sport can contribute to bringing communities together and providing hope for the future. Our team is now very keen to extend our activities internationally to promote the message of how sport can enhance people's lives and contribute towards development and peace."

In addition, Japan continues to further their cooperation with developing countries, by using the Sport for Tomorrow program that emphasizes the promotion of sport and the Olympic and Paralympic movements. All this is done through numerous intangible and tangible ways. The program looks to develop and train future sport leaders at the International Sport Academy. They also aim to promote and protect the integrity and values of sport, by the expansion of global anti-doping initiatives.  

The Sport for Tomorrow Consortium has organized a variety of initiatives, since last year. Those include: funding renovation and maintenance of sports facilities; providing sports equipment; organizing Undokai (sports days) in Guatemala, Laos, Malawi and Thailand; and dispatching instructors and coaches to support local teams in developing countries.  

The Tokyo 2020 Organizing Committee, the Tsukuba International Academy for Sport Studies (University of Tsukuba), the Japan Anti-Doping Agency, the Ministry of Foreign Affairs of Japan, the Japan Sport Council, the Japanese Olympic Committee, the Japanese Paralympic Committee, the Japan International Cooperation Agency and the Ministry of Education, Culture, Sports, Science and Technology have been brought together, through the Sport for Tomorrow Consortium.

As a final point, the Tokyo 2020 Organizing Committee has welcomed another Gold Partner. ASICS Corporation (ASICS) has now became the tenth Tokyo 2020 Gold Partner, in the "Sporting Goods" (Sports Apparel & Sports Equipment) category.

Tokyo 2020 President, Yoshiro Mori said, "I am delighted that ASICS Corporation, one of Japan's leading producers of sporting goods, will be supporting our efforts to deliver a successful 2020 Olympic and Paralympic Games as a Tokyo 2020 Gold Partner. ASICS will not only be supplying the uniforms for the Japanese national Olympic and Paralympic teams, but will also be providing uniforms for the Games' volunteers. Every member of our 'All-Japan' team will be working hard to ensure the success of the Games."

President, CEO and Representative Director of ASICS, Motoi Oyama concluded, "It is indeed a great honor for ASICS to be selected as a Tokyo 2020 Gold Partner. The company's founding philosophy of 'promoting the healthy development of young people through sport' resonates perfectly with the values promoted by the Olympic and Paralympic movements. ASICS will strive to make the Tokyo 2020 Games a resounding success by making the best use of the extensive experience the company has gained supporting athletes and sports associations in previous editions of the Olympic and Paralympic Games, and continue contributing to the development of a healthy and sustainable society."

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog www.thepenshockeyshow.com.


Keywords · Tokyo 2020 · JOC · JPC · Olympic · Olympic Summer Games · IOC · ASICS


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