POSTED: April 6th 2015
NewsUpdate

Samsung Group backs the PyeongChang 2018 Olympic Winter Games with a US$92 million domestic sponsorship contract

Samsung is now an official domestic partner of the PyeongChang Winter Games 2018  © POCOG
Samsung is now an official domestic partner of the PyeongChang Winter Games 2018 © POCOG

(L to R) POCOG President Yang Ho Cho and Samsung President of Corporate Relations, Sangjin Park  @ POCOG
(L to R) POCOG President Yang Ho Cho and Samsung President of Corporate Relations, Sangjin Park @ POCOG


MARISSA FLANDERS / Sports Features Communications

(SFC) Samsung Group has signed an official local sponsorship agreement with the PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games (POCOG). A special signing ceremony took place, this afternoon in Seoul, Korea.

The Samsung Group has agreed to become an official domestic partner for POCOG and lend their support. The sponsor package deal is valued at $92.4 million USD (100 billion KRW). They will work in a variety of business areas across the Samsung Group.

POCOG now has a total of six domestic sponsorship agreements, which include Korean Air, Youngone Outdoor (The NORTH FACE Brand), KT, Pagoda Education Group, Samil PricewaterhouseCoopers, and now Samsung Group. They have achieved 41 percent of their targeted sponsorship mark.

This agreement with POCOG is in addition to Samsung Group extending their Worldwide TOP Partnership with the International Olympic Committee (IOC). The TOP sponsorship contract was extended to 2020 and comprises the sectors for wireless communications equipment, notebook computer, desktop PC and tablet PC.

In addition, Samsung has been recognized as the key player in creating a 'Smart Olympics' through their innovative technologies. Since the Nagano 1998 Olympic Winter Games, Samsung has provided outstanding products for previous Olympic Games, as a Worldwide TOP Partner of the IOC in Wireless Communication.  

"Samsung Group is thrilled that Korea has won the right to host the Olympic Winter Games. The Corporation demonstrates its support by extending the domestic marketing rights for PyeongChang 2018 that are already in place through the TOP (The Olympic Partner) contract with the IOC," stated Park Sangjin, President of Corporate Relations for Samsung.

He added, "Indeed, Samsung has made a meaningful decision to provide additional support for the PyeongChang 2018 organizing committee to contribute to the successful Olympic Winter Games. This sponsorship agreement furthers our efforts to commit to social responsibility as a corporate representative of Korea."

POCOG President, Cho Yang-ho said, "We are happy to have Samsung support in addition to the TOP partner agreement with POCOG. We are confident that this sponsorship agreement will encourage other Korean companies to join as sponsors for the PyeongChang 2018 Olympic and Paralympic Winter Games."

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog www.thepenshockeyshow.com.


Keywords · PyeongChang 2018 · Olympics · Samsung


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