POSTED: March 18th 2015

SPORTELAmerica: IMG appointment as consultants and tender process for sale of broadcast rights in Europe announced by IOC

MARISSA FLANDERS / Sports Features Communications

(SFC) It was announced, by the International Olympic Committee (IOC) that it will launch the tender process for the broadcast rights for all territories in Europe*, on May 11, 2015. It will be for the both the XXII Olympic Winter Games in PyeongChang, South Korea, and the XXXII Olympic Summer Games in Tokyo, Japan.

IMG has been appointed, by the IOC, for consultancy services that are related to the European broadcast rights tender. An invitation to tender will be issued by the IOC, which will give interested organizations a set of specific guidelines related to bid submissions. Bids will have to be submitted by June 15, 2015.

In addition, the IOC will assess bids based on their capacity to reach an audience across many different media platforms, their ability to meet the highest standards in broadcast quality, and their commitment to promoting the values of the Olympic Movement and the Olympic Games, along with the financial offer. The IOC will also ask bidders to outline their plan for partnering with the IOC, on the new Olympic Channel initiative, including distribution and content support. Bids on a country-by-country basis or on a multi-territory will also be considered by the IOC.   

Those who are interested in acquiring the broadcast and exhibition rights invitation to tender for Europe can contact:

* Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France**, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russian Federation, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom**, Ukraine and Vatican City State.

** 2018 and 2020 Olympic Games rights have already been granted in these territories.

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog

Keywords · IOC · Olympic · Broadcast rights · PyeongChang 2018 · Tokyo 2020

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Laura Walden ()

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