POSTED: January 28th 2015

IOC chief Bach holds Olympic Agenda Summit with TOP Sponsor Partners to discuss reforms

The Olympic Agenda 2020 TOPs summit took place in the IOC headquarters / IOC Arnaud Meylan
The Olympic Agenda 2020 TOPs summit took place in the IOC headquarters / IOC Arnaud Meylan

LAURA WALDEN / Sports Features Communications

(SFC) Thomas Bach, President of the International Olympic Committee (IOC), gathered the senior representatives of the Worldwide TOP Partners to the headquarters for a summit to explain the impact of the Olympic Agenda 2020 reforms.

The President opened the meeting by giving an overview of Olympic Agenda 2020 then IOC Director General Christophe de Kepper filled them in on more details and the next stage of the process the planning and implementation. The summit targeted several key themes namely "The Uniqueness of the Olympic Games", "Athletes" and "Olympism in Action".

"For many decades, the Worldwide TOP Partners have demonstrated the importance of their support for the entire Olympic Movement," proclaimed Bach.

"Our Partners were an integral part of the Olympic Agenda 2020 discussion phase throughout 2014. As we move to implementation, following the unanimous approval of the Olympic Agenda 2020 recommendations last month, the Partners, along with the other stakeholders of the Olympic Movement, have an important role to play, and at today's summit we discussed opportunities for further future collaboration."

Timo Lumme, Managing Director of IOC Television and Marketing Services, noted, "Today's summit has been a great forum to discuss with our valued Partners the next phase of Olympic Agenda 2020.

"A handful of the approved recommendations relate directly to our work with the TOP Partners, but it was clear from today's discussion that their long-term support goes way beyond this and will be essential in realising the overall vision."

Another very important development that came out of the reforms decided in Monaco was the Olympic Channel project that will be managed by the Olympic Broadcasting Services (OBS).

Yiannis Exarchos, OBS CEO said, "The launch of an Olympic Channel was one of the headline recommendations coming out of Olympic Agenda 2020.

"At today's summit we were able to continue our discussions with the TOP Partners, but with the knowledge that the Channel project has now been approved.

"We are now out of the starting blocks with the plans for the Channel, and today was an opportunity to share our excitement and enthusiasm for the concept and belief that it will offer opportunities to engage with people, especially young people, all around the world, every day of the year."

Keywords · IOC · Olympics ·

For more information contact:
Laura Walden ()

All original materials contained in this section are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Sports Features Communications, Inc the owner of that content. It is prohibited to alter or remove any trademark, copyright or other notice from copies of the content.