POSTED: December 5th 2014

China Awarded 2018-2024 Broadcasting Rights by IOC

MARISSA FLANDERS / Sports Features Communications

(SFC) It was announced yesterday that CCTV was awarded, by the International Olympic Committee (IOC), the exclusive broadcast rights in China. This will include rights to broadcast the XXIII Olympic Winter Games in PyeongChang in 2018, the Game of the XXXII Olympiad in Tokyo in 2020, and the Olympic Games in 2022 and 2024.

“On behalf of the IOC I am delighted that we will continue to work with our longstanding broadcast partner CCTV. They have demonstrated many times, their ability to bring first class coverage of the Olympic Games to hundreds of millions of Chinese people. The revenue the IOC has secured from this agreement will be redistributed to support future organizers of the Olympic Games, as well as supporting sport and athletes in China and around the world," stated IOC President, Thomas Bach

The President of CCTV, Hu Zhanfa commented, “This is a win-win agreement. CCTV has been contributing enormously to the recognition and promotion of the Olympic Games and the Olympic Movement in China and we are determined to be, as always, a powerful and exceptional partner of the IOC.”

While IOC Vice President and member of the IOC's TV Rights and New Media Commission, Zaiqing Yu added, “CCTV is a strong supporter of the Olympic values and we look forward to continuing our partnership through to 2024.”

As China's state broadcaster, CCTV will be able to broadcast multiple platforms with the new broadcasting rights. This includes subscription television, free-to-air television, internet, and mobile phone in all languages. In addition, the Youth Olympic Games are included in the broadcasting rights until 2024.

This agreement extends the IOC's current arrangement with CCTV to broadcast the Rio 2016 Olympic Games.

**MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog:

Keywords · IOC · Thomas Bach · CCTV · China · Olympic · Olympic Games · Rio 2016 · PyeongChang 2018 · Tokyo 2020

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