POSTED: November 24th 2014
NewsUpdate

Rio 2016 launches mascots with a nature theme and a contest for names

The mascots visit Corcovado / Rio 2016 Alex Ferro
The mascots visit Corcovado / Rio 2016 Alex Ferro

LAURA WALDEN / Sports Features Communications

(SFC) The  organizers for the Rio 2016 Olympic and Paralympic games have chosen to design their Games mascots after Brazilian flora and fauna mixing fiction and reality and launched a public vote for names.  Keeping in line with the times and the desire to target children and the youth they feature various influences from pop culture including elements animation and computer game characters. 

This mascots will be ambassadors for the Games and play a key role in communicating the messages of the summer Olympics and the values of the Olympic Movement.

Carlos Arthur Nuzman, president of the Rio 2016 Organising Committee for the Olympic and Paralympic Games, said, “The mascots are one of the most representative symbols of the Games. Their purpose is to delight and engage the audience, particularly the children."

“The Rio 2016 mascots represent the diversity of our culture, of our people,” noted Beth Lula, the Rio 2016 brand director.

“They represent our joy, our way of being. Both of them are magical creatures with super powers and relate naturally with the young audience, who we want to engage with our event so much.”

Each mascot has an identity and the Olympic mascot is a blend of characteristics of different Brazilian animals and the Paralympic mascot is a mixture of Brazilian fauna.

The Rio 2016 organizing committee crated them through a bidding process and invited Anima Mundi Festival directors as consultants and Birdo Produções, from São Paulo, wond the bidding process and put the project into action.

Now it is up to the public to name them and everyone can vote from a shortlist for each mascot.

The name options are Oba and Eba; Tiba Tuque and Esquindim; and Vinicius and Tom and votes can be cast at www.rio2016.com/mascots as well as on the Rio 2016 Twitter feed (@Rio2016).

The mascots will also have their own website and profiles on social media as well to enteract with fans. 


Keywords · Olympics · mascots · Brazil · Rio 2016


For more information contact:
Laura Walden ()


All original materials contained in this section are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Sports Features Communications, Inc the owner of that content. It is prohibited to alter or remove any trademark, copyright or other notice from copies of the content.