POSTED: November 5th 2014

SportAccord to launch new World Calendar for IF sport events

SportAccord Director General Vlad Marinescu explained the concept behind the new calendar plan / SportAccord
SportAccord Director General Vlad Marinescu explained the concept behind the new calendar plan / SportAccord

BRITTA WARNER at the Beau-Rivage Palace in LAUSANNE / Sports Features Communications

(SFC) SportAccord Director General Vlad Marinescu today presented details about the World Calendar of IF sports events which his organisation is planning to launch at the beginning of 2015.

At the closing of the SportAccord IF Forum that took place in Lausanne from 3 to 5 November 2014, Marinescu told the delegates that the World Calendar will be featured on SportAccord’s newly designed website and be managed as a one-stop-shop to centralise all information about the events of member federations.

The new system will be fed by the international federations themselves and allow users to customise the calendar according to their needs and preferences, import it on their devices and receive automatic updates on the sports selected.

Marinescu said that the objectives of the World Calendar would be to centralise information, thus attract more viewers and generate additional revenues:

“What we are talking about here is […] to collect all the content that you have, to group all your content, not only from your sources, but also from the sources of various media agencies and marketing agencies, of various National Federations and clubs and even athletes through their social media profiles, to group it under one umbrella - under the umbrella of sport, to have it entered into one central database system, to claim it as being yours and retain ownership of it and of course to monetise it.”

He added: “But the final objective is to allow all the public and people who are interested in your sport to have access to it in one place and not to go to 20 different websites.”

As an additional service and beyond the calendar, the new website will feature dedicated pages for each member federation, including latest news on each sport and social media content.

This year’s Forum featured topics under the theme “Innovation and Technology” and gave innovators, experts and the international federations the opportunities to present and exchange on latest trends like virtual live arenas, sensors on athletes, tracking systems, technology for refereeing and generating value of Big Data.

** Britta Warner has more than ten years’ experience in the communications sector and international sports. After having worked for more than seven years and at four Olympic Games for the International Olympic Committee’s Communications Department, she recently set up her own communications agency.

Keywords · SportAccord · IFs · Lausanne · Britta Warner · Beau Rivage · sports

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