POSTED: October 10th 2014
NewsUpdate

SPORTELMonaco: How to keep up with media challenges in a rapidly changing world

(L to R) Kevin Roberts of Sport Business Group and Timo Lumme, IOC Managing Director of Television and Marketing Services / SFC
(L to R) Kevin Roberts of Sport Business Group and Timo Lumme, IOC Managing Director of Television and Marketing Services / SFC

(L to R) Kevin Roberts, Vincent Chupin Vice President, Television and Audiovisual Rights, IOC Television and Marketing Services and David Neal Fox, Sports Producer / SFC
(L to R) Kevin Roberts, Vincent Chupin Vice President, Television and Audiovisual Rights, IOC Television and Marketing Services and David Neal Fox, Sports Producer / SFC

LAURA WALDEN at the GRIMALDI FORUM / Sports Features Communications

(SFC) The SPORTEL symposium moderated by Kevin Roberts of Sport Business Group brought four top level minds to discuss the rapidly evolving sports media landscape and the challenges that will be faced.

The International Olympic Committee (IOC) was represented by Managing Director of Television and Marketing Services, Timo Lumme, Vincent Chupin, Vice President, Television and Audiovisual Rights, IOC Television and Marketing Services, and they were joined by Fox Networks’ Producer, David Neal, and Carsten Schmidt, in charge of internet for Sky Deutschland to debate the issue.

Roberts opened the discussion with a look back at where things were 25 years ago when the need for a market such as SPORTEL arose and asked Lumme to relate his first distinct memory of televised sport.

Lumme reminisced about the epic ending of the 1,500 meter stretch that fellow countryman Finnish Lasse Viren won at the 1972 Munich Olympic Games. “I vividly remember the way he was jostled and fell in the 12th lap. He got back up, chased after the leading pack, overtook the leader and went on to claim the gold medal,” he said. “It was incredible it still sends shivers up my spine.”

Lumme confessed that he has a recording of the event and enjoys reviewing it and watching the race. Who doesn’t have a favorite sport or Olympic moment that they love to recall.

Sport is really the first reality show as we know it in the modern world and can evoke emotions of laughter, tears and business which are three key ingredients for the success of any successful show.

Fox Producer David Neal brought up another big evolution in how we consume our sports today, “The biggest change since 1989 has been the advent of pay TV channels, which have made sport a central part of their programming."

“We should also note the arrival of football in the United States, which since the last World Cup, has been extremely popular. This is why Fox is planning to broadcast 16 games during the next year’s Women’s World Cup in Canada,” he concluded.

One other highly anticipated topic for anyone following the Olympic Movement is the IOC’s need to maintain the presence of elite level sports such as athletics, football, rugby, basketball and tennis  and yet elevate the less practiced level 2 sports. President Thomas Bach is studying the plan to start up an Olympic channel that will give these lesser popular sports more exposure especially during the breaks between Olympiads.

Vincent Chupin explained, ”We must appeal in every way, to everyone. It’s up to us to an eye on how certain sports like 3 on 3 basketball or beach volleyball are progressing. The IOC, as an exclusive brand, is looking into the possibility of an Olympic channel. A decision will be taken at the end of the year.”

The IOC will hold a session here in Monaco December 5-9 and the outcome of the Olympic Channel will be decided.

However one more component falls into play when you think about the future and that is the impact of digital platforms on our sports consumption.

“We must be vigilant and take the right decisions,” said Carsten Schmidt. “We are dealing with different audiences, different expectations. We can and must find an intelligent way for live tv coverage to co-exist with the impact of social networking on the internet.”

All good points and in another year who knows what will have been developed and elite sport will have to adapt to meet that supply and demand.


Keywords · Tv · Sportel · IOC · Kevin Roberts · Timo Lumme · Vincent Chupin · Carsten Schmidt


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Laura Walden ()


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