POSTED: September 12th 2014

Olympic Council of Asia creates Partnership Summit for sponsors, National Olympic Committees

The Incheon Games kick off this Friday / OCA
The Incheon Games kick off this Friday / OCA

CHAD WISE / Sports Features Communications

(SFC) The Olympic Council of Asia will host the first OCA Partnership Summit at Songdo Convensia Sunday, 21 Sept., two days after the 17th Incheon Asian Games Opening Ceremony.

The OCA has extended invitations to each National Olympic Committee to send up to five delegates – from NOC sponsors to potential sponsors to executives – to the new Summit, which is expected to draw around 300 representatives from the likes of Aon, BP, Coca-Cola, Heineken, and Samsung.

Rio 2016 Olympic Games, McDonald’s, and Red Bull advisers will also attend presentations from experts in the marketing and sponsorship industry, as well as panel discussions and networking meetings.

Experts will discuss the benefits, both mutual and individual, of NOC-sponsor partnerships and how National Olympic Committees can maximise revenue to promote the Olympic brand.

“Sponsorship is critical to growth and sustainability,” SportsArts+ founder George Taylor said. “The most successful NOCs and International Federations understand that, while agencies can help in many different roles, selling and servicing should be developed as a core competency in house.

“So I want to say a huge thank you to the OCA President, HE Sheikh Ahmad Al-Fahad Al-Sabah, and to the OCA’s Director General, Mr. Husain Al-Musallam, for making this Summit possible.

“OCA is the first and only continental Olympic association to invest in this training for its members.”

Keywords · Olympic Council of Asia · OCA · Incheon · Incheon Asian Games · Rio 2016 · McDonald's · Rio · Olympics · Olympic Games ·

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