POSTED: August 18th 2014

Samsung Electronics extend TOP partnership through PyeongChang 2018 and Tokyo 2020

(L to R) IOC President Thomas Bach and Samsung Electronics Vice Chairman Jay Y. Lee / IOC I. Jones
(L to R) IOC President Thomas Bach and Samsung Electronics Vice Chairman Jay Y. Lee / IOC I. Jones

CHAD WISE / Sports Features Communications

(SFC) Official Worldwide Olympic Partner in the International Olympic Committee’s Communication Equipment and Computing Equipment category Samsung Electronics Co., Ltd. extended its partnership with the IOC through 2020 and the Tokyo Olympic Summer Games at a signing ceremony Sunday in Nanjing, China.

IOC President Thomas Bach and Samsung Electronics Vice Chairman Jay Y. Lee attended the signing ceremony in the host city of the Second Youth Olympic Games.

“We are delighted to be able to continue our partnership with Samsung,” Bach said. “The funding generated by the TOP Programme directly supports the staging of every Olympic Games, as well as every one of the National Olympic Committees, enabling athletes from all over the world to prepare for and compete at each Games.

“Samsung also support the operations of each Games by providing wireless telecommunications and technology equipment. In addition, Samsung’s technologies and global marketing reach will engage fans around the world with the Olympic values and the Olympic Movement."

Worldwide TOP Partner since the Nagano 1998 Olympic Winter Games, Samsung will financially assist the Organising Committees of the Games of the XXXI Olympiad in Rio de Janeiro, the XXIII Olympic Winter Games in PyeongChang, the Games of the XXXII Olympiad in Tokyo, and each Youth Olympic Games organisers.

“I am delighted that we have now reached agreements with all of our existing partners through to at least 2020,” IOC Marketing Commission Chairman Tsunekazu Takeda said. “This is a clear sign of the strength of the programme and the global appeal of the Olympic Games and the Olympic values.”

“Samsung aims to spread the Olympic spirit through our innovative wireless and computing technologies, enabling all fans around the world to stay connected and share the excitement of the Games,” Samsung Electronics IT & Mobile Division Global Marking Executive Vice President Younghee Lee said. “We are proud to extend our involvement in the Olympic Movement, as it is meaningful to us to inspire people through the passion that lies behind the Games and contribute to creating a smarter Olympic Games.”

The Nanjing 2014 Summer Youth Olympic Games kicked off Saturday.

Keywords · International Olympic Committee · IOC · Samsung Electronics · Samsung · Olympics · Olympic Games · Tokyo 2020 · Tokyo · Nanjing · China · Nanjing 2014 · Youth Olympic Games · YOG ·

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