POSTED: August 5th 2014

Rio 2016 Games announce new look for the next summer Olympics

LAURA WALDEN / Sports Features Communications

(SFC) The Rio 2016 Organising Committee for the Olympic and Paralympic Games have unveiled their new branding “look” for the summer Games today two years out from the opening ceremony of the first South American edition.

The branding will adorn tickets, uniforms, credentials, licensed products, stores and more on anything the organizers make available for the public.

In a statement released today the committee describes the concept “the look is multicolored and vibrant as the harmonic diversity of our people. The look is organic and engaging like an embrace, inspired by our lush nature and human warmth. It brings fluid and energetic features, like our art, our identity”.

“The Rio 2016 Games will be a Games for all, a memorable celebration only we know how to offer,” said explains Beth Lula, RIO 2016 Brand Director. “The starting point for the Look scenario was the Rio 2016 brands, the essence of passion and transformation, values ​​and attributes.”

The brand team worked for over a year to create the design and looked to depict the city’s icons and the unique crossing point of the numerous cultural streams that make up Brazil. They also created five projects before finalizing the visual identity.

Brazil just wrapped up hosting the FIFA World Cup in June and the Olympic plan will see several football competitions being held in other areas of the country such as: Belo Horizonte, São Paulo, Brasília and Salvador.

The Games will take place August 5-21 in 2016. 

Keywords · Rio 2016 · Beth Lula · branding

For more information contact:
Laura Walden ()

All original materials contained in this section are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Sports Features Communications, Inc the owner of that content. It is prohibited to alter or remove any trademark, copyright or other notice from copies of the content.