POSTED: July 7th 2014

Samsung signs new deal with Turkish Olympic Committee, renames Bosphorus swimming race

CHAD WISE / Sports Features Communications

(SFC) Former “Female World Swimmer of the Year” Inge de Brujin will attend the Samsung Bosphorus Cross-Continental Swimming Race 20 July as the Turkish Olympic Committee’s honorary celebrity guest.

The most successful Dutch Olympic swimmer was recently inducted into the Hall of Fame after a career with five World Championships and 12 world records.

Following the three-year agreement between Samsung, who has sponsored the event for 10 years, and the Turkish Olympic Committee last week, the race from Kanlıca on the Asian side of Istanbul to Kuruçeşme Cemil Topuzlu Park on the European side of Istanbul was renamed to Samsung Bosphorus Cross-Continental Swimming Race.

“The Bosphorus Cross-Continental Swimming Race are [sic] a very significant event for the Turkish Olympic Committee,” Turkish Olympic Committee President Uğur Erdener said. “This is a unique race that cannot be organised anywhere else on earth; a place which is the focus of both the national and international media. This year will be the 26th race and each year the race is growing.

“As a result of our cooperation with Samsung Electronics, which has been the main sponsor of our event for many years, the race will be named the “Samsung Bosphorus Cross-Continental Swimming Race” for the next three years. I believe that this event is a great way to promote Istanbul, and I express my sincere thanks to Samsung Electronics and its esteemed president in Turkey, Mr. Yoonie Joung, for continuing to support this unique event.”

More than 700 international athletes will compete in the race, while 1000 swimmers, including 15 with physical impairments and three special athletes from Turkey, will also swim in the race.

“We have been one of the most significant sponsors of Turkish Olympic Committee for many years and this week we have signed a new, three-year agreement to continue our partnership for years to come,” Samsung Electronics President Yoonie Joung said. “This swimming race is the gift of Turkish Olympic Committee to Turkey and the sports world and we have been the main sponsor for it for the last 10 years.

“We believe that the new name of the race, “Samsung Bosphorus Cross-Continental Swimming Race,” will strengthen our partnership. We are also excited to have combined the strength of our brand with the strength of the Turkish Olympic Committee and Bosphorus brands. I regard this partnership as a giant step on behalf of the sporting family in Turkey. On 20 July, the swimmers will be swapping the Olympic pool for the spectacular water of the Bosphorus; this makes the event very special. We are glad to bring swimmers and spectators such a unique event, in which simply everybody wins.”

“I am so honoured to have been invited as a guest of this year’s Samsung Bosphorus Cross-Continental Swimming Race,” de Brujin said. “The Bosphorus is such a beautiful location, and the participation of both national and international swimmers is outstanding. I have great memories of Istanbul, because in 1999 I won gold at the European Championships in Istanbul. I am very much looking forward watching the athletes swim from Asia to Europe at this legendary event.”

Keywords · Turkish Olympic Committee · Turkey · Bosphorus · Samsung · Netherlands · Istanbul · Inge de Brujin ·

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