POSTED: March 28th 2014

TOP Sponsor Panasonic to test 8K HD broadcast at Tokyo 2020

The new 8k HD technology is four times the current ultra HD standard / Panasonic
The new 8k HD technology is four times the current ultra HD standard / Panasonic

CHAD WISE / Sports Features Communications

(SFC) Panasonic, an Official Olympic Partner, will test its new “8K” high-definition broadcast at the Tokyo 2020 Olympic Summer Games, the Japan Daily Press has reported.

The new technology is four times as powerful as that of the 4K ultra-high-definition standard. The 4K technology possesses four times the quality of normal high-definition broadcasts.

“Japanese broadcaster NHK is really committed to introducing 8K; we are working very closely with them,” Panasonic Senior Vice President Shiro Nishiguchi said. “The difficulty rather than shooting in 8K is distributing, especially when it comes to broadcast. But the fact is that we have been working on 8K with NHK for years already and every year we are reducing the size of the equipment and reducing the cost.

“So that’s why, in 2020, with the speed of technology improvement, at least experimental broadcasts are going to be possible. And it could be available [more widely].

“I think it will be easy to encourage people to make the step up because seeing is believing. But it’s about reducing the cost difference.

Panasonic 50-inch ultra-high definition units could soon be sold for less than $3,300. Panasonic is targeting businesses with its concave and convex displays rather than consumers as Korea’s LG and Samsung corner the market with curved televisions.

“We are developing curved displays and we are studying it,” Nishigushi said, “but one negative comment I’ve been hearing from the market is that if a family purchases a curved television, family members have a fight for the best place for good TV viewing, in the centre.

“That’s probably a good argument about questioning the benefit of curved. I personally think the curved panel is effective for big screen.”

Keywords · Panasonic · LG · Korea · Samsung · Tokyo 2020 · Tokyo · Japan · High Definition · Television ·

For more information contact:
Laura Walden ()

All original materials contained in this section are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Sports Features Communications, Inc the owner of that content. It is prohibited to alter or remove any trademark, copyright or other notice from copies of the content.