POSTED: March 26th 2014
NewsUpdate

#CartonBlanc initiative launched ahead of International Day of Sport for Development and Peace

Women's marathon runner Paula Radcliffe participates in the #CartonBlanc social media campaign.
Women's marathon runner Paula Radcliffe participates in the #CartonBlanc social media campaign.

CHAD WISE / Sports Features Communications

(SFC) In support of the first International Day of Sport for Development and Peace 6 April 2014, the politically-neutral, Monaco-based Peace and Sport has created the #CartonBlanc social media campaign.

Athletes Paula Radcliffe, Tatiana Golovin, Yelena Isinbayeva, and Serge Betsen, Chinese yacht skipper Guo Chuan, International Judo Federation President Marius Vizer, and Peace and Sport and World Olympians Association President Joel Bouzou have all represented the campaign by posting “selfies” holding a white card – a symbol of peace through sport – on Facebook, Twitter, and other social networking sites. Other hashtags for the #CartonBlanc campaign include #PlayYourPeaceonApril6 and #IDSDP.

Peace and Sport hopes journalists and others in the peace through sport movement will also support the initiative.

“Media social networks have a huge influence on the public, particularly young people,” Peace and Sport Director of Communications Laurent Dupont said. “We want 6 April to be a great success and become an outstanding annual event for everyone involved in sport and peace. To do this, it would be great to have the support of journalist and to increase the already significant backing of sporting figureheads and international sports governing bodies.

“So, friendly journalists, please play the game!”

The International Day of Sport for Development and Peace was created by the UN at the initiative of the International Olympic Committee.


Keywords · Peace and Sports · International Olympic Committee · IOC · #CartonBlanc · Monaco · United Nations · UN ·


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Laura Walden ()


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