POSTED: March 9th 2014

Sochi 2014 Paralympics smashes ticket sales records and beats online traffic levels

Team USA is also streaming live events for America / Team USA
Team USA is also streaming live events for America / Team USA

LAURA WALDEN / Sports Features Communications

(SFC) After being declared officially open for only 48 hours the Sochi Winter Paralympics are already showing that they are faster, higher and stronger for ticket sales and online visitors.

Russia has embraced the Paralympics and Sochi 2014 has sold 287,000 tickets, solidly beating the previous record set in Vancouver by 57,000 tickets.

Also a record 45 countries are participating this year competing in 72 medal events in the sports of alpine skiing, biathlon, cross-country skiing, ice sledge hockey and wheelchair curling.

The Sochi Olympic Park had 45,000 people come in yesterday and more than 2,000 people came out for the medals ceremony in the evening at Rosa Khutor.

"We are delighted to break two significant records so early during Sochi 2014,” said Craig Spence, the IPC's Director of Media and Communications.

"The Organising Committee has done a great job in raising Paralympic awareness which has helped ticket sales reach their record levels.

"The IPC website appears to be growing in popularity all the time. During London 2012 we had the same number of visitors each day as we did during the whole of the Beijing Games and this looks to be repeating itself here in Sochi when compared to Vancouver.

"Although the visitor numbers for Sochi are slightly lower than what we experienced during London 2012, they are record breaking for a winter Games."

The next host city of the winter Games, PyeongChang 2018, has noted significant numbers as well at PyeongChang House in the Olympic Park and they have already celebrated their 10,000th visitor. On the first day alone the hospitality house was opened 5,000 people came by to learn about the next Winter Paralympic Games. During the Olympics PyeongChang house had over 230,000 people as well and was a resounding success. Traffic Boost

The IPC website has already had more visitors in the first 24 hours of the Games, than during the whole ten days of the Vancouver 2010 Paralympic Winter Games. Spence noted that by 13:00 MST on Sunday 9 March, nearly 85 per cent more people had visited the IPC's website than they did for Vancouver 2010.

The official website is streaming over 300 hours of live HD of all five of the Paralympic sports combined with live results, previews, features and reviews. 

Keywords · Sochi 2014 · Paralympics · IPC

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