Panasonic extends partnership with International Olympic Committee to 2024
CHAD WISE / Sports Features Communications
(SFC) The International Olympic Committee’s Worldwide TOP Partnership with Panasonic will run to 2024, the IOC announced Thursday.
As a Worldwide Olympic Partner in the audiovisual product category, Panasonic will deliver home entertainment equipment including televisions, cameras, professional video equipment, professional displays including in-venue screens, professional audio equipment and video surveillance equipment.
Since the International Olympic Committee’s global sponsorship programme began in 1985, Panasonic has been a Worldwide Olympic Partner, beginning with the Los Angeles 1984 Olympic Games as a supplier of professional sound system and large video display for the Games’ main stadium.
Panasonic is the first Partner to sign to 2024.
“We are thrilled to be able to announce that we will continue to work with our long-term Partner Panasonic,” International Olympic Committee President Thomas Bach said. “Panasonic was one of the founding members of our global sponsorship programme, and is the first Partner to commit to continue its global sponsorship through 2024. This is a clear demonstration of Panasonic’s continuing belief in the Olympic values and the company’s global commitment to the Olympic Movement.”
Panasonic is supporting the Sochi 2014 Olympic Winter Games and Rio 2016 Olympic Summer Games, with the new deal lending support to PyeongChang and Tokyo, the Host Cities of the 2018 and 2020 Olympic Games, respectively. Panasonic will also help support the International Olympic Committee, the Youth Olympic Games Organising Committees and each National Olympic Committee.
“Panasonic has contributed to the Olympic Movement for over 25 years,” Panasonic Corporation President, Director and Principal Executive Officer Kazuhiro Tsuga said. “Today, we are proud to announce our commitment to support the Olympic Movement for a further eight years through to 2024. Through our cutting-edge technologies and products, our staff and operations services, we will continue to support the Olympic Games, the greatest sporting event in the world.”
“I am proud that we are continuing our partnership with Panasonic,” International Olympic Committee Marketing Commission Chairman Gerhard Heiberg said. “This is a clear sign of the strength of the Olympic brand and its appeal to the business community – from whom we receive not only critical funding, but also support in terms of products and technological expertise that support the staging the Olympic Games. By reaching long-term agreements, we are able to better support all the constituents of the Olympic Movement including the National Olympic Committees, and ultimately the athletes themselves. As a Japanese company with a long, global Olympic experience, I’m sure it will be of great assistance, in particular for the organisation of the Tokyo 2020 Olympic Games.”
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