POSTED: January 22nd 2014

McDonald's to launch Cheers to Sochi social media campaign for Winter Games

CHAD WISE / Sports Features Communications

(SFC) A new social media campaign by McDonald’s will connect Olympic athletes with fans from around the world during the Sochi 2014 Olympic Winter Games with personalised messages and good-luck wishes with the hashtag #CheersToSochi on Twitter. A “Cheers to Sochi” website ( will also be open to fans, who can view their messages on a display in the Athletes’ Village in Sochi during the Games.

Athletes will get the opportunity to view and print messages onto ribbons and can tweet appreciation to fans.

“McDonald’s takes tremendous pride in our 38-year partnership of the Games, and we share in the International Olympic Committee’s passion for bringing the world together,” McDonald’s Corporation Global Chief Brand Officer Steve Easterbrook said. “This Olympic experience gives fans the ability to make personal connections with athletes in Sochi in a way they’ve never heard before.”

Olympic athletes like American hockey player Patrick Kane, Canadian hockey player Drew Doughty, American speed skater Shani Davis and Canadian figure skater Patrick Chan will be among the athletes supporting the “Cheers to Sochi” campaign.

“The encouragement from fans serves as significant motivation for me and my fellow athletes as we compete for gold in Sochi,” two-time Olympic champion Davis said. “Wearing inspiring messages from fans is a memorable reminder of the support we have back home.”

“McDonald’s is a valued global Olympic partner, and we appreciate their incredible ability to reach millions of fans around the world with innovative, inspiring programs like this,” International Olympic Committee Television and Marketing Services Managing Director Timo Lumme said. “Their ‘Cheers to Sochi’ program celebrates the spirit of the Games and supports what we all stand for – bringing the world together to be our best.”

McDonald’s also plans to donate a children’s playground – designed to meet the needs of children with disabilities, enabling all children to play, learn and be active together - to the city of Sochi.

The McDonald’s Champions of Play program will create a unique experience for kids and families at Olympic events to meet athletes and get a behind-the-scenes look at Olympic venues. The Champions of Play program received the “Best Project of the Year for Youth Engagement” award from the Sochi Organising Committee.

Keywords · Olympics · Sochi 2014 · McDonald's · Sochi · Russia · Winter Games · Winter Olympics · Olympic Games ·

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