JOC launches Nippon Call Project mobile application
CHAD WISE / Sports Features Communications
(SFC) The Japanese Olympic Committee launched a campaign to enable sport fans to share their voices for Japan’s athletes participating in the Sochi 2014 Winter Olympic Games to mark the 100-day countdown the Games’ Opening Ceremony.
Seven-time Olympian and speed skating bronze medallist Seiko Hashimoto and seven women’s ice hockey players led the event.
The “Nippon Call Project” is a mobile phone application and is only available in Japanese. Users will help create a song based on the “Nippon” cheers they provide through the app. The Sochi 2014 athletes will hear the song made at the Games.
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