POSTED: October 15th 2013

France Televisions, deltatre to partner for multi-sport apps ahead of Sochi 2014

CHAD WISE / Sports Features Communications

(SFC) France Televisions has partnered with sports media and technology firm deltatre for sports programming, including a suite of engaging mobile and tablet applications to complement sports coverage and enrich the fan experience.

deltatre and France Televisions previously collaborated during the London 2012 Olympics last year. As French athletes compete at Sochi 2014, the two organisations will give fans exclusive digital content and personalised features through mobile and tablet apps.

The apps will provide fans in-depth analysis and editorial reporting, awe-inspiring live video and highlight clips , complete and up-to-date event calendars, television schedules, results, and medal counts, interactive commentary and social media integration, and customised alerts for breaking news, event starts, and medal wins.

deltatre’s solution will be launched at Sochi 2014, but its functionality across all sport will be used by France Televisions as a digital hub in sports such as rugby, tennis and football.

“In recent years, we have experienced first-hand a change in the way our audience consumes media with an almost unquenchable desire for more quality sporting content on smart phones and tablet,” France Televisions Editions Numeriques Director Laurent Frisch.

“The response to our London 2012 digital offering was overwhelming positive. Therefore, we have again tapped into deltatre’s digital expertise, not only in Olympic events, but across dozens of sports, to create a new francetv sport app that fans can enjoy during all the major sporting events throughout the year."

The app will include deltatre’s Podium, a results solution integrated into rights holders’ digital platforms. The app will be available for iOS and Android platforms.

“France televisions’ undertaking during London 2012 was remarkable,” deltatre Olympic & Strategic Business Director Ciaran Quinn said. “That they remain ardently committed to their dedication to audiences. deltatre is pleased to continue supporting France Televisions as it captivates fans.”

Keywords · deltatre · France Televisions · London 2012 · Sochi 2014 ·

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