POSTED: September 24th 2013
NewsUpdate

NBC acquires rights to Sochi 2014, Rio 2016 Paralympics in United States

CHAD WISE / Sports Features Communications

(SFC) NBC Olympics and the United States Olympic Committee partnered to acquire the exclusive media rights in the United States for the Sochi 2014 and Rio 2016 Paralympic Games, the International Paralympic Committee announced Tuesday.

NBC and NBC Sports Network will begin coverage of the Sochi 2014 Paralympic Winter Games with the Opening Ceremony 7 March before daily coverage of each of the five Paralympic sports. The 50 hours of Sochi 2014 coverage will culminate with the Closing Ceremony 16 March.

More than 4,300 athletes competing in 22 sports will make the Rio 2016 Paralympic Summer Games the biggest ever, and NBC an NBC Sports Network will air 66 hours of coverage from Rio de Janeiro – 60.5 hours more than the London 2012 Paralympic Games coverage.

The United States Olympic Committee will also stream live coverage of both Games on TeamUSA.org.

“We are absolutely delighted to announce this two-Games agreement with NBC and the USOC as it provides more airtime of the Paralympics than ever before in the U.S.,” International Paralympic Committee President Sir Phillip Craven said. “Following the success of London 2012, we said it was absolutely essential for the growth of the Paralympic Movement and the Paralympic Games that in the future years U.S. audiences had a greater opportunity to watch some of the world’s best elite athletes in action.

“This is tremendous news for sports fans, too, many of which will be able to watch a Paralympic Games live for the first time. I am sure they will be as captivated and emotionally enthralled as the billions around the world who tuned into London 2012 last summer.”

NBC Sports Network will air 46.5 hours of Paralympic competition in alpine skiing, biathlon, cross-country skiing, ice sledge hockey, wheelchair curling and para-snowboard from Sochi, while NBC will provide an additional 3.5 hours of coverage. Broadcast and stream partners include BMW, BP, Citi, Liberty Mutual and Procter & Gamble.

“With the support of the IPC, USOC and leading corporate sponsors, we are thrilled to provide an unprecedented level of coverage for the Paralympic Games from both Sochi and Rio,” NBC Olympics President Gary Zenkel said. “We look forward to telling the inspiring stories of the athletes and capturing the compelling competition across NBC and NBCSN.”

“We are thrilled with NBC Olympics’ commitment to growing the Paralympic Movement in the United States,” United States Olympic Committee Chief Executive Officer Scott Blackmun said. “With the expanded coverage to be provided through this NBC and USOC partnership, the competition from the Paralympic Games in both Sochi and Rio, and the stories of our country’s best physically disabled and visually impaired athletes, will unfold every day and night. We are proud to have a partner that understands the importance of the Paralympic Movement and is committed to growing its impact.”

“This important partnership with NBC is another boost to our ongoing efforts to showcase the most innovative Paralympic Winter Games in history,” Sochi 2014 President and Chief Executive Officer Dmitry Chernyshenko said. “We believe that the Paralympics are already acting as a genuine catalyst to change attitudes both in Russia and across the world – NBC’s coverage will further help to achieve this goal and introduce millions more viewers to the excitement of the Paralympic Games.”

“Rio 2016 will be the biggest Paralympic Games in history with 4,350 athletes competing across 22 sports and we are delighted that NBC will broadcast more coverage than ever before in the U.S.,” Rio 2016 President Carlos Nuzman said. “We are working closely together with the International Paralympic Committee to continue the growth of Paralympic sport and we are confident that the images broadcast from the Rio Games in 2016 will inspire and excite sports fans across the Americas and around the world.”

“As a proud supporter of the U.S. Olympic and Paralympic Teams, we are delighted to partner with NBC and the U.S. Olympic Committee on this groundbreaking broadcast event,” Citi Global Chief Brand Officer Dermot Boden said. “For the first time, Americans will be able to experience the excitement, drama and spirit of the Paralympic Games live and celebrate with our inspirational athletes as they achieve their dreams.”

Team USA’s Sochi 2014 team will consist of an estimate 77 athletes, 27 more than competed at the Vancouver 2010 Paralympic Winter Games. The 50 athletes in Vancouver left the Games with four gold medals, five silver medals and four bronze medals.

Team USA consisted of 227 athletes and guides at London 2012 who finished with 98 medals, good for sixth  in the medals table.


Keywords · International Paralympic Committee · IPC · United States Olympic Committee · USOC · United States · NBC · NBCSN · Paralympics · Rio 2016 · Sochi 2014 · Russia · Brazil ·


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