POSTED: August 12th 2013

Dentsu Inc. awarded Olympic broadcast rights for a total of 22 Asian countries

CHAD WISE / Sports Features Communications

(SFC) Dentsu Inc. has acquired the Olympic broadcast rights for the XXII Olympic Winter Games (2014) in Sochi, the Games of the XXXI Olympiad (2016) in Rio de Janeiro, and the 2nd Summer Youth Olympic Games (2014) in Nanjing in the countries of Afghanistan, Brunei, Cambodia, Chinese Taipei, East Timor, Hong Kong, China, Indonesia, Iran, Laos, Malaysia, Mongolia, Myanmar, Papua New Guniea, Philippines, Singapore, Thailand, and Vietnam.

The International Olympic Committee has awarded Dentsu the broadcast rights on the condition it reaches the largest possible audience. Dentsu was also awarded the broadcast rights in Kazakhstan, Tajikistan, Turkmenistan and Uzbekistan earlier this month.

“An organisation with a long-standing commitment to the Olympic Movement, Dentsu has a proven track record in broadcast rights sales in Asia; and the agreement ensures comprehensive coverage of the 2014 and 2016 Olympic Games, as well as the Youth Olympic Games in Nanjing, across Asia,” International Olympic Committee President Jacques Rogge said.

“We are delighted to have secured a strong partner in Dentsu in order to negotiate broadcast arrangements for these editions of the Olympic Games and youth Olympic Games in 17 important markets,” International Olympic Committee Executive Board member Richard Carrion said. “We are confident that Olympic fans in these countries will be more than satisfied with the quality and quantity of the coverage provided.”

“We are honoured to sign the agreement with the IOC for the broadcast and exhibition rights in 17 Asian territories for the Olympic Games in Sochi and Rio de Janeiro, and the 2014 Youth Olympic Games in Nanjing, China,” Dentsu Inc. Executive Officer Kiyoshi Nakamura said. “Together with the five Central Asian territories that have been awarded to Dentsu, we are committed to contributing to the development of the Olympic Movement in Asia by distributing media rights in a total of 22 Asian territories.”

Keywords · International Olympic Committee · Olympics · Summer Games · Winter Games · Youth Olympic Games · Sochi · Rio · Nanjing · Dentsu ·

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