POSTED: August 12th 2013

Tokyo 2020 announces 21 official sponsors behind the bid

LAURA WALDEN / Sports Features Communications

(SFC) Japanese online e-commerce company Rakuten, Inc. is the latest sponsor to sign up behind the Tokyo 2020 Summer Games bid.

Rakuten CEO Hiroshi Mikitani commented on the new sponsorship, “The Rakuten group’s corporate philosophy has always been to empower people and society through the internet. Owing to our strong affinity with sport and its capability to inspire society, we have actively engaged in empowerment through sport as part of our CSR initiatives.

“With hopes that Japan will have the opportunity to empower the world, the Rakuten group is fully behind Tokyo 2020’s efforts to land the greatest celebration of sport, the Olympic and Paralympic Games.”

This makes the growing list of official bid partners number 21 standing behind the trend-setting capital of high technology and empowers the bid.

“With less than one month to go until the Host City Election, I am pleased to introduce Rakuten as the 21st official Tokyo 2020 Bid Partner,” noted Tokyo 2020 CEO Masato Mizuno. “Tokyo 2020 offers certainty in times of uncertainty, and Rakuten’s enlistment as Official Bid Partner underscores the Japanese business community’s strong desire to contribute its knowhow, technologies and creativity toward a dynamic Tokyo 2020.”

The IOC evaluation commission had a good report card for Tokyo’s marketing plan in their bid evaluation report. The bid team project that potential revenue from domestic sponsors could add up to US$932 million for the Games and $US26 million for the Paralympics should Tokyo land the IOC nod to host the summer Olympics.

The IOC report noted “Given the scale of the Japanese economy and the support for sport that has been demonstrated by the corporate sector, the overall revenue target is considered achievable”.

Tokyo already has substantial funding $US4.9 billion in the bank set aside to cover the costs of the Games. However building a strong marketing program could pave the way for a perpetual legacy fund like the LA ’84 foundation that continues to give back to local schools.

Tokyo 2020’s Official Bid Partners in chronological order:

-ASICS Corporation (manufacture and sales of sports goods)
-DESCENTE LTD. (manufacture and sales of sportswear and related articles)
-JTB Corp. (travel support services)
-Kinki Nippon Tourist Co., Ltd. (travel support services)
-Mizuno Corporation (manufacture and sales of sports goods)
-All Nippon Airways Co., Ltd. (airline)
-Japan Airlines Co., Ltd. (airline)
-ALSOK / SOHGO Security Services Co., Ltd. (security services)
-Yahoo! JAPAN (internet search engine)
-GREE (social gaming platform)
-Yomiuri Shimbun (newspaper)
-Marudai Food Co., Ltd. (manufacture and sales of food)
-EH Inc. (manufacture of private labels)
-MARUHAN Corporation (amusement facilities)
-TOPTOUR Corporation (travel agency)

Keywords · Tokyo 2020 · Rakuten · sponsors · Olympic bidding

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Laura Walden ()

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