POSTED: August 2nd 2013
NewsUpdate

STAR India awarded Olympic broadcast rights for seven countries in South Asia

CHAD WISE / Sports Features Communications

(SFC) STAR India has been awarded the Olympic broadcast rights for the XXII Olympic Winter Games in Sochi, the Games of the XXXI Olympiad in Rio de Janeiro and the 2nd Youth Olympic Games in Nanjing for seven countries in South Asia by the International Olympic Committee Wednesday.

The broadcast rights include free-to-air television, subscription television, internet and mobile, among other media platforms, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan, and Sri Lanka.

“We welcome the opportunity to work with STAR India for the upcoming editions of the Olympic Games and Youth Olympic Games,” International Olympic Games President Jacques Rogge said. “We are confident they will do a great job providing the best possible broadcast coverage of the Games, on a variety of platforms, to the largest possible audience in the seven different countries.”

“Traditionally the IOC has negotiated broadcast rights on a pan-Asian basis; however, the media landscape is changing and we have adapted our approach recently by negotiating directly in certain markets,” International Olympic Committee Finance Commission Chairman Richard Carrion said. “We are very pleased to have reached this agreement directly with STAR India.”

“The Olympic Games remain the pinnacle of sporting achievement where the world’s best in various disciplines face off for the title of Olympic champion,” STAR India Head of Sport Business Nitin Kukreja said. “Indian athletes have also performed admirably over the last few editions, which is evident in the medal-winning performances that we have come to admire. We value our partnership with the IOC and feel that this spectacular extravaganza can be taken to even greater heights in India on both television as well as on digital platforms.” 


Keywords · International Olympic Committee · IOC · Olympics · Rio 2016 · Sochi 2014 · Youth Olympic Games · STAR India · Nanjing · Bangladesh · Bhutan · India · Maldives · Nepal · Pakistan · Sri Lanka ·


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