POSTED: June 11th 2013

Samsung Unveils Sochi 2014 Winter Games mobile platforms

The Samsung Team launched the new promotional campaign for the Sochi Winter Games / Samsung
The Samsung Team launched the new promotional campaign for the Sochi Winter Games / Samsung

MARISSA FLANDERS / Sports Features Communications

(SFC) Samsung, a worldwide Olympic partner and the official Wireless Communications Equipment provider of the Olympic Games, has unveiled a new promotional campaign, in part with Samsung’s planning for the upcoming Sochi 2014 Olympic Winter Games.

Samsung’s new campaign approach is part of their “Everyone’s Olympic Games”. They have plans to implement several initiatives to make the Sochi 2014 Games highly innovated and socially accessible.

The Samsung communications platform, Wireless Olympic Works (WOW), allows the Olympic Family, which includes organizers, staff, officials, and VIPs to receive truly up-to-date information about the Games, and it will be through their latest Samsung mobile devices.

In addition, this unique platform will be accessible to the general public and users worldwide for the Sochi 2014 Games. The public WOW service’s purpose is to involve more sport fans around the world in the Games and offer them information about all the events at the Olympic Winter Games.

The athlete ambassador program will be one of the most significant Olympic initiatives that Samsung will bring to the Games. This program brings together many promising international athletes and will establish a personal connection with sport fans when they use Samsung’s new innovative mobile technologies. Moreover, there are still plans to continue the international Samsung Global Blogger program.

This program encourages bloggers from across the globe to report on the Games, and the events encompassing the Games.

Yung Kook Lee, the Vice President and Head of Global Sports Marketing for Samsung Electronics stated, “Samsung supports Sochi 2014 to be a truly social Olympic Games by enabling fans to be actively involved and share their experiences anytime, anywhere.”

He also added, “We also provide the most advanced wireless technology to the Olympic family to contribute to the successful staging of the Games. Through our Olympic sponsorship, Samsung aims to emotionally connect with consumers and build an aspirational brand on a global level.”

“Samsung’s Olympic Games campaign strategy, which invites and involves more people around the world to be a part of the Games, fits perfectly with our vision for Sochi 2014. We welcome Samsung’s marketing plans and expect that they will play an important role in elevating the Olympic spirit,” Sochi 2014 CEO Dmitry Chernyshenko said.

Correspondingly, Samsung disclosed the first line-up of Russian athletes that will be a part of the global ambassador program. Elizaveta Tuktamysheva a Winter Youth Olympic Games Champion, Nikita Kriukov an Olympic Gold Medalist, and Tatyana Borodulina a short-track speed skater and 2005 European Champion, are ready to play an important part in promoting the Sochi 2014 Games.

Borodulina expressed, “It’s a great honor for me to be part of Samsung’s initiative for Sochi 2014…I’m delighted to join Samsung on its campaign to promote the Olympic Movement, sport and a healthy way of life to fans around the world, and to prove through my own example, especially to the younger generation, that sport is all about believing in yourself and making it an inseparable part of your life.”

Keywords · Samsung · Olympic · Sochi 2014 · Olympic Winter Games · Dmitry Chernyshenko

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