Saint Petersburg to benefit from hosting SportAccord Convention 2013
CHAD WISE / Sports Features Communications
(SFC) PwC, the global network of professional services firms, has found in its research the SportAccord Convention 2013 will offer a significant boost to the Saint Petersburg economy.
The host city is expected to gain US $6.83 million for hosting the SportAccord Convention from 26-31 May at Lenexpo Exhibition Complex. More than 2,000 delegates are expected to attend the 11th edition of the Convention, which should also help Saint Petersburg in its long-term development goals.
“One of the aims of this event is to develop new business opportunities through networking and exchange among sports industry leaders,” PwC Global Sport Mega-Events Centre of Excellence’s Bob Gruman said. “We can assume that this will benefit Saint Petersburg, as well as its businesses and institutions.”
The spending of non-resident participants of the event is estimated at US $3.77 million, according to PwC, to benefit companies which would not benefit without the Convention. PwC estimates the indirect economic impact of the Convention at US $3.06 million.
Other intangible impacts of the SportAccord Convention 2013 include the support of the development of social networks and intercultural contacts, supporting Saint Petersburg’s ability to host major events, promote the host city as an important global destination and inspire healthy lifestyles by promoting sports and sporting events.
“It is extremely gratifying to know that Saint Petersburg will reap real benefit from hosting our event, and to see the value of the Convention confirmed by PwC, which is the voice of authority in research of this nature,” SportAccord Convention Managing Director Nis Hatt said.
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