POSTED: May 20th 2013
NewsUpdate

PyeongChang 2018: Athletes are inspired by the significance of the new logo

Speed skating Olympic champion Sang Hwa Lee feels the symbolic use of the colors and the alphabet are a source of pride for the country / ISU
Speed skating Olympic champion Sang Hwa Lee feels the symbolic use of the colors and the alphabet are a source of pride for the country / ISU


LAURA WALDEN / Sports Features Communications

(SFC) The PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) is gaining recognition through an international ad campaign to spread awareness about the new branding and logo.

The ad campaign displaying the logo is currently being displayed throughout a number of sources nationally in Korea and internationally targets a group of Olympic news sites that follow the politics and management of elite sports.

The POCOG logo was launched at the beginning of May in host city PyeongChang and Seoul simultaneously and its symbols highlight Hangul, the phonetic Korean language alphabet.

Sang Hwa Lee, Olympic Gold Medalist, speed skating champion said, "I admire how 'Hangul', and the five colors of the Olympic Rings as well as the five traditional colors of Korea are all integrated well into this emblem. The design is very simple but also embeds many meanings, including how we dream the Olympic Winter Games in PyeongChang bring the world together as it is described with "Cheon-ji-in".

“Particularly as a winter sport athlete and Olympian from Korea, it gives me great pride. I am thrilled how this emblem will now become part of the great history of the Olympics and humankind."  

"I believe PyeongChang2018's emblem will truly become one of the most meaningful emblems in the Olympic history,” said Heung Chul Choi, four-time Olympian in ski jumping.

“I love the orginality of it and think it is brilliant how the design encompasses multiple meanings.

“A nice touch by using the Korean characters with ice and snow, and human harmony expressed in the simple design!" 

PyeongChang will have the second IOC Coordination Commission June 17-19 headed by Gunilla Lindberg to inspect the progress of the preparations that have been carried out this past year.  


Keywords · PyeongChang 2018 · IOC · Sang Hwa Lee · Heung Chul Choi


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Laura Walden ()


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