POSTED: March 21st 2013

Madrid 2020: Blanco wants to build on London 2012 communications model

Madrid 2020 bid leader Alejandro Blanco is also the head of the Spanish Olympic Committee / SFC
Madrid 2020 bid leader Alejandro Blanco is also the head of the Spanish Olympic Committee / SFC

CHAD WISE and LAURA WALDEN in MADRID  / Sports Features Communications

March 21 – The International Olympic Committee Evaluation Commission concluded the second day of its visit to Madrid today with a presentation on Communications for the 2020 Summer Olympic and Paralympic Games.

Bid chief, Alejandro Blanco, took time to meet with the international press and noted “London was a model to imitate. Our challenge is for Spain to do it better. For London, I’d give them 10 out of 10, but I want us to do it even better.”

He, as well as Spanish International Olympic Committee (IOC) Executive Board member, Juan Antonio Samaranch, have acknowledged the added value of hosting and bidding for the Olympic Games and the massive amount of coverage that the press brings for any city.

Coverage of the Games will be handled by more than 19,000 journalists, who will take advantage of new technology in the build-up to the Games when it comes to facilities and communications strategies, should Madrid be selected as Host City.

“Broadcasting rights represent more than 50% of the income for the Olympic Movement, Director of Madrid 2020’s International Communications Agency Jim Curley said.

“We want to build on the lessons learned from London, but also incorporate new ideas,” Lorena Segura, the architect in charge of the Media Village design, said.

The housing in the Media Village, to be constructed in the Campo de las Naciones cluster, will be built with industrially-produced prefabricated modular structures and will have the flavour of a Mediterranean ‘barrio.’ It will be constructed on the basis of energy efficiency and respect for the environment.

“We want to construct iconic, memorable buildings but that ones that are sustainable, too,” Segura said. “These will be construction that leave a lasting legacy but at a low cost.”

Curley pointed to the Spanish capital’s culture, unique historical traditions, weather and time zone as being favourable attributes of a Host City.

“Madrid will infect the whole world with its passion, creating and sharing positive values to inspire current and future generations,” Curley said regarding the opportunity to create a “positive atmosphere around the world.”

“We want to promote the values of the Olympic Movement and share them with the whole society in the years leading up to 2020,” Madrid 2020’s Director of Communications Ignacio Gomez Acebo confirmed. “We are going to organise spectacular initiatives, some of them seen at previous Games and some totally new ones.”

Keywords · Madrid 2020 · Alejandro Blanco · media · Olympic bidding

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