POSTED: March 10th 2013
NewsUpdate

Spanish Businesses to get boost from Madrid 2020 if they land the Olympics

(L to R) Alejandro Blanco, President of Madrid 2020 and Spanish Olympic Committee, Ana Botella, Mayor of Madrid, and Fernando Moroy - Director of Institutional Relations of La Caixa (Banking Group) and spokeperson of Madrid 2020 sponsors / Madrid 2020
(L to R) Alejandro Blanco, President of Madrid 2020 and Spanish Olympic Committee, Ana Botella, Mayor of Madrid, and Fernando Moroy - Director of Institutional Relations of La Caixa (Banking Group) and spokeperson of Madrid 2020 sponsors / Madrid 2020

CHAD WISE / Sports Features Communications

March 10 – Madrid 2020 projects nearly 500  new businesses will be created should the Spanish capital be awarded hosting rights for the 2020 Olympic and Paralympic Games.

Mayor Ana Botella and President of the Spanish Olympic Committee Alejandro Blanco also announced a funding project for start-ups in partnership with sponsors of the bid and the city council during the explanation of the Madrid 2020 vision.

€10,000 grants would be awarded to recipients decided by an international bidding process in the ‘2020 for 2020: Startup Madrid scheme, while it will also offer office space and expert advice.

The ‘2020 for 2020: Startup Madrid’ name reflect the year of the Games and the number of potential entrepreneurs that could potentially be given a helping hand.

“This initiative means that Madrid will figure on the radar of people who want to open a new business, boosting companies with great potential that otherwise wouldn’t see the light of day,” Botella said, while also adding the aim is to “promote Madrid at the international level and consolidate its reputation as a global city.

A pilot with 48 participants will be launched this week.

Botella compared the 1948 London Olympics, or the Austerity Games, with Spain’s vision of using the Games as a way out of the economic crisis.

“Sponsors are attracted by the unparalleled opportunities for publicity and investors see the possibilities to make significant profits,” Blanco said, describing the Games as “fertile terrain not just for start-ups but also for established companies.

“They create jobs, especially among the under-30s, who need opportunities the most and who are most needed by any country. They stimulate tourism and increase consumption.”

Blanco explained Madrid 2020 was motivated by “similar values to those that drive entrepreneurs – initiative, optimism, confidence that we can deliver and, above all, a willingness to work hard to do so.”

The International Olympic Committee Evaluation Commission, which finished its four-day tour of Tokyo yesterday, will visit Madrid on 18 March. The Commission will also visit Istanbul on 24 March.


Keywords · Madrid 2020 · business · Olympic bidding


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