POSTED: February 23rd 2013
NewsUpdate

SPORTELRio a massive networking opportunity for more than 300 companies

Iconic Copacabana Beach will be home to SportelRio / Sportel
Iconic Copacabana Beach will be home to SportelRio / Sportel

CHAD WISE / Sport Features Communications

February 23 – After the success of the 2012 SPORTEL in Brazil, sports media leaders around the world will gather again in iconic Rio de Janeiro, home of the 2016 Olympic Summer Games. Brazil will host the FIFA World Cup next year as well.

The luxurious Hotel Sofitel Copacabana will host SPORTELRio, the only executive business meeting for the global media industry, from March 11-13. SPORTEL’s 24-year history of business markets makes it the world’s “must-attend” meeting for sports media professionals.

Speakers from industry leaders such as the Associated Press, ESPN and Sports Video Group will lead discussions on topics like “Second Screen: the Big Game,” “TV Anywhere: Trends, Tips, and Technologies to Offer the Best Experience Possible” and “The Brazilian Sports TV Market: Beyond the World Cup and Olympics.”

“Choosing Rio as the venue for the “small” SPORTEL [last] March was a full success,” Vice President Sales Audio/Visual Rights of DFL Sports Enterprises GmbH Kay Dammholz said after the 2012 SPORTEL in Rio. “We were impressed not only with the charms and beauty of Rio and its people but especially with the number of high-calibre SPORTEL participants from all over the world.”

Head of International Sales for Globo TV Sports Raphael Correa said, “With the upcoming World Cup in 2014 and Olympics in 2016, interest in the country of football is increasing for TV Globo, the largest media company in Brazil.”

The Associated Press’ Lou Ferrara will lead the discussion of “Second Screen: the Big Game,” looking at the best ways media companies can utilise social media during major events like the 2014 FIFA World Cup.

“TV Anywhere: Trends, Tips, and Technologies to Offer the Best Experience Possible” will be a discussion regarding the current state of the deliverance of sports content. Sports Video Group’s Ken Kerschbaumer will moderate a conversation with professionals who understand the importance of new technologies afforded to media companies for sports events such as the Olympic Games.

Kerschbaumer will also moderate “The Brazilian Sports TV Market: Beyond the World Cup and Olympics.” The world will be watching when the two most-viewed sporting events come to Brazil – the 2014 FIFA World Cup and 2016 Olympic Games. Influential Brazilian sports media professionals will examine the ever-changing sports market and how to capitalise on the television market and opportunities for sports federations around the world.

SPORTEL, the world’s leading business platform for sports content, hosted 2,409 participants from 75 countries at its SPORTEL Monaco meeting in 2012. 2013’s SPORTELRio returns to the Land of the Holy Cross a year later with discussions that benefit the world’s sport media companies.


Keywords · Sportel · Rio 2016 · FIFA World Cup · Olympic Games


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