POSTED: February 1st 2013

Tokyo 2020 hires new International Communications Director

The Tokyo Communications Team (center L to R)  Bid Ceo Masato Mizuno, Hisao Shuto, Bid President Tsunekazu Takeda  / tokyo 2020
The Tokyo Communications Team (center L to R) Bid Ceo Masato Mizuno, Hisao Shuto, Bid President Tsunekazu Takeda / tokyo 2020

CHAD WISE / Sports Features Communications

February 2 – Tokyo 2020 has just appointed marketing and communications expert Hisao Shuto as the Bid Committee’s International Communications Director. As Shuto joins the team, he brings almost three decades of sport and communications experience to Tokyo 2020, including 12 years of experience in Japanese football.

Shuto will play a pivotal role in the IOC Evaluation Commission visit to Tokyo from 3-7 March and will use his expertise and know-how to drive Tokyo 2020 international and national communications.

“Out Bid is leveraging the talent of many people from diverse backgrounds, and we are thrilled to add Hisao Shuto to our team,” IOC Member and President of both the Japanese Olympic Committee and Tokyo 2020 Tsunekazu Takeda said. “He is an experienced marketing and communications professional and an enthusiastic sports fans.\"

Shuto directed communications for a variety of sporting events, including the 2002 FIFA World Cup Korea/Japan with the Japan Organising Committee for the 2002 FIFA World Cup Korea/Japan, and has more than 20 years of experience in the industry. With the Japan Professional Football League, Shuto controlled internal communications for athletes and was the project manager for increasing stadium attendance numbers.

“It is a great honour for me to join Tokyo’s Bid,” Shuto said. “I have seen and felt first-hand the true passion for sport that exists throughout Japan during the 2002 FIFA World Cup Korea/Japan. Ever since, I have hoped that Japan could one day host the world’s most inspirational celebration of sport: the Olympic and Paralympic Games. I aim to use the experience I have built up over more than 20 years to ensure that we create momentum behind what I hope will be a winning campaign for Tokyo.\"

The Tokyo 2020 Communications Department includes passionate sport and PR experts such as International Relations and Communications Deputy Director General and Communications Director Tokuaki Suzuki, who served at Asian Football Confederation. Acting Communications Director Masa Takaya, who also serves as the Communications Manager at the Japanese Olympic Committee, Head of International Communications Nao Miyawaki, who served at the International Canoe Federation, and Head of Online and Social Media Ayano Egami, a silver medallist in synchronised swimming in Sydney 2000, are also part of the Communications Department.

\"The whole of Japan is looking forward to the arrival of the IOC Evaluation Committee early next month, and our newest appointment [of Shuto] underscores our readiness to welcome our international friends,” Takeda continued. “Our Bid team is full of passionate, driven individuals united by a clear passion to deliver a dynamic celebration right in the heart of Tokyo.\"

Tokyo is bidding against Istanbul and Madrid to host the 2020 summer Olympics and the final decision will be voted on September 7th at the IOC session in Buenos Aires, Argentina.

Keywords · Tokyo 2020 · Hisao Shuto · Masato Mizuno · Tsunekazu Takeda · IOC

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