Tokyo 2020 Olympic Bid boosted by new sponsor partners
CHAD WISE / Sports Features Communications
January 26 – Tokyo 2020 announced today it added five more Official Bid Partners after the international campaign launch on January 10, bringing the current total corporate partners to 16. Tokyo 2020 is demonstrating its tremendous potential to attract powerful, enthusiastic sponsors to Japan with its surging corporate sponsorship.
Marudai Food Co., Ltd., one of Japan’s largest food manufacturers, EH Inc., a private-label manufacturer, MARUHAN Corporation, an amusement facilities operater, TOPTOUR Corporation, a well-known travel agency, and Daiwa House Industry Co., Ltd., Japans’ largest homebuilder, are the five new Official Bid Partners.
“I am delighted to introduce Marudai Food, EH, MARUHAN, TOPTOUR, and Dawai House Industry as our latest Official Bid Partners,” Tsunekazu Takeda, IOC Member and President of both the JOC and Tokyo 2020, said. “It is clear that our Bid enjoys widespread support in the Japanese business community. Tokyo has a large, stable, and sustainable economy, and the bid has a dedicated Games reserve fund of USD 4.5 billion.
“Our budget is fully guaranteed and our financial superiority is unmatched.”
Tokyo 2020 has great support in the Japanese business community, including formal resolutions of support passed by the Tokyo Chamber of Commerce and Industry representing over 76,000 companies and the Japan Chamber of Commerce and Industry representing over 1.29 million firms in 514 branches. Tokyo 2020 estimates its city will attract sponsorship totalling more than USD 930 million through its local sponsorship and official suppliers.
“It would be fantastic if Tokyo were to host the 2020 Games. I’m sure Japan can again inspire the world by bringing the world’s great athletes to the world’s most forward-thinking city,” Marudai Food President Tokuo Kudara said.
“The Japanese people cherish the Olympic Values of excellence, respect, and friendship,” EH CEO Kesao Fukae said. “Hosting the 2020 Games would provide an incredible opportunity for our people to interact with the world’s many wonderful creatures.”
One of Tokyo’s greatest advantages is Japan’s robust business community. Japan was second for its number of companies included among the world’s 2,000 largest corporations in 2011 in a Forbes ranking. Tokyo hosted more headquarters of 48 of Fortune’s Global 500 companies than any other city in 2012.The JOC has more than 26 sponsors from its gold partner and official partner programme.
“Hosting the Olympic and Paralympic Games in Tokyo would bring great joy to the people of Tokyo and Japan,” MARUHAN Corporation President Yu Han said. “Japanese sport fans are eager to cheer for their favourite athletes.”
“The theme of the World Economic Forum 2013 in Davos is ‘Resilient Dynamism,’ with a focus on minimised risk, which is directly in line with Tokyo’s vision for the Games,” Takeda added. “As a dynamic and innovative city, we are uniquely qualified to deliver an outstanding Games experience.
“The IOC can rest assured that there is little, if any, risk in choosing Tokyo as host of the 2020 Games.”
Tokyo is bidding against Istanbul and Madrid to host the summer Games of 2020. The IOC will make their final vote on September 7 at the official session in Buenos Aires, Argentina.
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