POSTED: January 21st 2013
Istanbul 2020: Seven new sponsors get behind the bid for over US $20 million
LAURA WALDEN / Sports Features Communications
January 21 - Seven of Turkey's biggest companies have signed on to support the 2020 Olympic bid with a number of landmark deals valuing over US$20 million. This sponsorship deal is the largest private sector backing for any sports bid in the country's history.
These companies are: Digiturk; Doğuş Holding; Koç Holding; Sabancı Holding; Turkcell; Turkish Airlines; and Ülker. These companies are the top players in the country's powerful economy and experts predict it will be the fastest growing in the OECD between 2011 and 2017.
Hasan Arat, leader of the bid, noted, “Turkey is one of the most fertile economic environments in Eurasia, and these seven companies typify the innovation, drive and tireless pursuit of excellence that have got us here.
"Our new National Sponsors bring with them an enormous amount of expertise and experience across a wide range of sectors and their input will be crucial as the campaign progresses. This is the most powerful alliance between the sports community, the business community and every level of government we have ever had here in Turkey. T
"That is why Istanbul 2020 is better placed than ever to deliver an Olympic and Paralympic Games of outstanding technical quality: now we are ready to take on the responsibility of hosting the greatest sporting event on the planet.”
A key meeting was held last week at the Prime Minister’s working office and reception hall in the historic Dolmabahçe Palace, to discuss the sponsorship. The deal was then signed at a special dinner hosted by Suat Kiliç, Turkey’s Minister of Youth and Sports.
Turkish NOC president and International Olympic Committee (IOC) member, Prof. Ugur Erdener, said,“Istanbul and Turkey have had the dream of hosting the Olympic and Paralympic Games for over 20 years. Now, for the first time, we have the expertise and the capacity to make our dream a reality.
"Istanbul hosted 12 major international sports events last year alone, and we proved that we are ready to provide the optimal conditions for all client groups. The passion for bringing the Games to Turkey for the first time is enormous – this powerful group of National Sponsors will help us harness it.”
Istanbul, Madrid and Tokyo are all three competing to host the 2020 summer Games. The final vote will take place at the IOC session in Buenos Aires on September 7th.
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Laura Walden ()
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