POSTED: January 14th 2013

Sochi 2014 unveils Phoenix styled Olympic Torches and new look for the relay

 Ilya Averbukh raises the Sochi 2014 firebird Olympic Torch / Sochi 2014
Ilya Averbukh raises the Sochi 2014 firebird Olympic Torch / Sochi 2014

The Paralympic Torch carries the blue theme / Sochi 2014
The Paralympic Torch carries the blue theme / Sochi 2014

CHAD WISE / Sports Features Communications

January 14 – The Sochi 2014 Organizing Committee, with Presenting Partners for the Sochi 2014 Olympic Torch Relay The Coca-Cola Company, Ingosstrakh Insurance Company, and JSC Russian Railways Company, unveiled the torch that will carry both the Olympic and Paralympic flames into Sochi.

A team of Russian designers and engineers worked on the torch’s design. The Olympic torch is red, the traditional color of Russian sport, while the Paralympic torch is sky-blue and symbolizes the strength of character inherent in the Paralympic movement.

Sochi 2014 Ambassadors Tatiana Navka and Ilya Averbukh presented the Olympic torch at the presentation ceremony in Moscow. Natalia Vodianova and Olesya Vladykina, also Sochi 2014 Ambassadors, unveiled the Paralympic torch.

The uniform to be worn by the Olympic Torchbearers, who will carry the Olympic torch through 2,900 towns and in cities in all 83 of Russia’s regions and the Paralympic torch through Russia’s eight Federal Districts, was also revealed at the ceremony. The uniform was designed by BOSCO Company, the General partner of the Sochi 2014 Olympic and Paralympic Winter Games.

Russia’s contrasts play a big part in the concept of the torch of the 2014 Games. Motifs from Russian folklore, like the Phoenix, are combined with ideas of innovation and technological breakthroughs. The form of the torch is reminiscent of the feather of the magic bird, which is said to bring good fortune and happiness. Russians have been familiar with the stories since childhood, when they first heard the fairy tales and legends of the Firebird.

The construction of the torch, designed by a Russian creative team led by Vladimir Pirozhkov and Andrei Vodyanik, ensures that the flame will endure in difficult conditions, such as strong winds, heavy frosts, and other conditions possible in a Russian winter.

The body of the light-silver, “chrome” torch is made of aluminium, while the finish is low-dispersion matte. At almost 1.8 kilograms, the torch stands .95 meters tall, .145 meters wide, and .54 meters deep. The developers constructed the torch so it weight and center of gravity allowed for the most comfortable grip for Olympic Torchbearers while running.

“The torch is a key symbol of the Relay,” President of the Sochi 2014 Organizing Committee Dmitry Chernyshenko said. “The Sochi 2014 Torch combines traditional Russian motifs with the very latest technical know-how in the field of design. The elegant, extraordinary, and radiant Sochi 2014 torch represents Russia’s beauty and its multifaceted nature.”

The Olympic Torch Relay will begin on October 7, 2013, and the Paralympic Torch Relay will run between February 26 and March 7. The Olympic torch will be carried by 14,000 torchbearers, while 1,000 torchbearers will carry the Paralympic torch in the Sochi 2014 Olympic and Paralympic Torch Relays, presented by sponsors The Coca-Cola Company, Ingosstrakh Insurance Company, and JSC Russian Railways Company.

Torch Relay Sponsors

The Coca-Cola Company is the world’s largest beverage company. Led by the world’s most valuable brand franchise, Coca-Cola, the Company features 15 billion-dollar brands.

The Coca-Cola Company has been involved in the Olympic Movement since 1928 and has been a proud supporter of the Paralympic Games since Barcelona 1992. The Coca-Cola Company is honored to be a Presenting Partner for both Olympic Paralympic Torch Relays.

Founded 65 years ago, Ingosstrakh Insurance Company has been operating worldwide since 1947, and has transformed from a small operation into a company that is now a global insurance provider at a federal level and a market leader in insurance cover. The company’s client base includes more than 12 million private customers today, as well as over 400,000 commercial and state companies.

Ingosstrakh has been partnered with sport for over thirty years. Ingosstrakh was the general insurer for the 1980 Olympic Games in Moscow. During the Olympics, the Olympic flame and Olympic Torch Relay were protected by Ingosstrakh.

Russian Railways Company implements a range of important products related to infrastructure construction in the region the Sochi 2014 will be held. They are being carried-out at sites that serve as examples of complex task-solution: they take into account “barrier-free environment” requirements so that they can be used by people with disabilities. Russian Railways Company will form the main component of the legacy left by the Sochi 2014 Games.

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Keywords · Sochi 2014 · Olympics Torch · Coca-Cola · Ingosstrakh Insurance Company · JSC Russian Railways Company

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