POSTED: January 11th 2013

Madrid 2020 promises 'A Games For All'

The Madrid 2020 venue layout for the Games / Madrid 2020
The Madrid 2020 venue layout for the Games / Madrid 2020

CHAD WISE / Sports Features Communications

January 11 – Madrid 202 submitted its Candidature File to the headquarters of the International Olympic Committee (IOC) in Lausanne, a 360-page, three-volume, and 14-themed document. Madrid’s mayor, Ana Botella, and Madrid 2020 Bid President Alejandro Blanco then unveiled the File at the bid city's Palacio del Cibeles assembly hall, marking the start of the international promotion of the 2020 Olympic and Paralympic Games bid.

Members of the IOC will meet in Buenos Aires after an intensive eight months on 7 September to elect the Host City of the 2020 Summer Olympic and Paralympic Games. Two key events in the build-up to that announcement are the arrival of the IOC Evaluation Commission on 18-21 March and the presentation of the Bid to IOC Members in Lausanne in July.

Government and Public Support

The project’s unanimous government and public support was again made clear during the presentation. Blanco, who is also the President of the Spanish Olympic Committee, and Botella were joined by other government institutions backing the project, such as Jose Ignacio Wert, the Spanish Minister for Education, Culture, and Sport, and Ignacio Gonzalez, the president of the Spanish Paralympic Committee. The CEO of Madrid 2020, Victor Sanchez, gave a presentation of the project.

The regeneration of green areas, improvements in transport, and the development of renewable energies are just a few of the many benefits offered by the Madrid 2020 Bid. Other benefits include the construction of new sports facilities, the enhancement of Madrid’s worldwide image, and the creation of new opportunities for the future, particularly among young people.

Two Main Clusters

Madrid 2020’s Candidature File also includes the city’s plan to have the Games staged at two main sites: the Campo de Las Naciones in the Olympic Park, where the Olympic and Paralympic Village will be situated, and Manzanares, which is less than 15 minutes away and home to nine of the venues.

Other venues across the city will host events, as well, highlighting Madrid’s rich historic and cultural heritage, such as the Estadio Santiago Bernabeu, which will host the finals of the football tournaments.

Venues situated in close proximity to each other and less travel time are core factors of Madrid 2020’s bid. The Olympic Village is only ten kilometres from the airport, ten minutes from the centre of Madrid, and a three-minute walk to the Olympic Stadium. Ninety-percent of the athletes will stay within a 15-minute travel-time distance from the venues in which they will compete.

Twenty-eight of the 35 competition venues have already been build, and only four permanent and three temporary venues need to be constructed. Needless to say, the development of the project is in an advanced stage. $1940.41 million is yet to be invested in the project, to which $192 million must be added for operating costs.

Affordable Tickets

The strategy being pursued by Madrid 2020 is “A Games for All.” It encompasses ticket prices that afford everyone the opportunity to live and share the Olympic dream at each of the world-class venues. More than 38 percent of the tickets will cost less than $50, and nearly 60 percent will cost less than $80. A large number of tickets for high-demand events will also be allocated through lotteries at a price of only $40.

A survey conducted last September revealed an 80 percent public support for the project. In tribute to those who are backing the Bid, Madrid 2020 is committed to staging a Games for the people.

The Olympic Movement will be promoted around the globe and gain an enhanced prestige through Madrid 2020. The Bid Committee proposes that this will be achieved by attracting capacity crowds to the venues and by harnessing the many wonderful assets that Madrid has to offer. Madrid’s rich cultural heritage, unique cuisine, fantastic climate, and the population’s passion will combine to make the capital of Spain one of the world’s great tourist destinations. The Games will attract large audiences thanks to the time zone in which Madrid is located, the implementation of a SMART management model, and the creation of a long-term  legacy offering major economic and social benefits.

An exhaustive account of Madrid’s Olympic dream, the Candidature File has been published in more than 425 English and French copies. One hundred copies have been delivered to the IOC, with the rest going to IOC members and international federations. Five hundred others have been printed in Spanish and English. The IOC was also presented with two sets of guarantees. In all, the documents submitted comprised 62 files and more than 20,000 pages packed in 29 boxes, weighing a total of 660 kilograms.

The IOC will hold its final vote to determine the selected Host city of the Games of the XXXII Olympiad and the XVI Olympic Games in 2020 on 7 September 2013 in Buenos Aires. Madrid, Tokyo, and Istanbul are the three cities in contention.

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Keywords · Madrid 2020 · Olympic bidding · Alejandro Blanco · Ana Botella · Theresa Zabell

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