POSTED: December 26th 2012

NewsUpdate

Tokyo 2020: Yomiuri Shinbum newspaper the latest to help spread the word about the Olympic Campaign

LAURA WALDEN / Sports Features Communications

December 26 – Tokyo is pulling out all the stops bringing together a number of key communications channels.

Just days after signing partnerships with Yahoo! Japan and GREE to promote the Tokyo 2020 bid on the web and through social media the latest to come on board to spread the news about the Olympic campaign is the Yomiuri Shimbun Japanese daily newspaper.

The Yomiuri Shinbum is one of the most read newspapers in the world with a subscription base of over 10 million people. The paper will work closely with the Tokyo 2020 bid team to further enhance public support through strategic communications campaigns designed to reach out to the large readership in Japan.

"I am delighted to welcome Yomiuri Shimbun, one of Japan's most influential and recognised newspapers, to our Tokyo 2020 family,” said Tsunekazu Takeda, IOC Member and President of both the Japanese Olympic Committee (JOC) and the bid. “The company has also been a long-time supporter of JOC as well. The level of corporate support for Tokyo 2020 has been very encouraging and demonstrates the high level of passion our nation has for sport.

“We work closely with the Official Bid Partners based on our mutual enthusiasm for hosting the 2020 Olympic and Paralympic Games."

Tokyo 2020 Official Bid Partners are:
- ASICS Corporation (manufacture and sales of sports goods)
- DESCENTE LTD. (manufacture and sales of sportswear and related articles)
- JTB Corp. (travel support services)
- Kinki Nippon Tourist Co., Ltd. (travel support services)
- Mizuno Corporation. (manufacture and sales of sports goods)
- All Nippon Airways Co., Ltd. (airline)
- Japan Airlines Co., Ltd. (airline)
- ALSOK / SOHGO Security Services Co., Ltd. (security services)
- Yahoo! JAPAN (internet search engine)
- GREE (social gaming platform)
- Yomiuri Shimbun (Newspaper)

There are three cities bidding for the 2020 Olympic Games: Tokyo, Istanbul and Madrid. The IOC will make their final decision on September 7, 2013 at the Buenos Aires, Argentina session.

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Keywords · Tokyo 2020 · Yomiuri Shinbum


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