Tokyo 2020: Yahoo! JAPAN and GREE give a high tech social media boost to the Olympic bid
LAURA WALDEN / Sports Features Communications
December 21 – The Tokyo bid racked up two more major sponsors today with Yahoo! JAPAN and GREE, the nation’s mobile social gaming company, taking the list of official bid partners to ten companies.
The two firms will work with the bid to engage the public to spread the message about the bid in the world’s trend setter capital for high technology. GREE has a reach of over 140 million users around the world.
"I am delighted to introduce Yahoo! JAPAN and GREE, two of Japan's information-technology giants’” said Tsunekazu Takeda, IOC Member and head of both the bid and the Japanese Olympic Committee (JOC). “Their enlistment as Official Bid Partners underscores the Japanese business community's strong desire to contribute its knowhow, technologies and creativity toward a fantastic Tokyo 2020. I look forward to working closely with our current and future Partners who share our enthusiasm for hosting the 2020 Olympic and Paralympic Games."
Understanding the need to reach out to the youth, the firms will launch an engaging campaign to reach out to athletes, celebrities, professors, sports fans, members of the general public, and very importantly the nation’s youth to spread the message and purpose of the bid.
A dedicated online portal will be jointly managed by both Yahoo! JAPAN and GREE that will be advertised in media ads, subway stations and other communication means.
The portal is http://www.ko-yaku2020.jp/
Manabu Miyasaka, Yahoo! JAPAN President and CEO, said, "Yahoo! JAPAN will fully support the Tokyo 2020 Olympic and Paralympic Bid as Problem Solving Engine. Under our slogan 'what can the Internet do for Japan,' we look forward to continue providing a unique service that enables people to share and express their passion for the Olympics and Paralympics.
“By leveraging the Internet's unique interactive capabilities, we intend to unite people's passion for the 2020 Olympic and Paralympic Games. Yahoo! JAPAN is committed to creating an exciting and engaging communication environment for all sports fans."
GREE Founder and CEO Yoshikazu Tanaka added, "Hosting the Olympics and Paralympics in Tokyo would bring a major boost to Japan's economy and industry, but not only that: it would give people in Japan a new dream and a renewed sense of optimism, and provide an arena for showcasing Japan's cultural and technological strengths to the world.
“At GREE we are firm believers in the values guiding the Olympic Movement, which reaches beyond borders and cultural differences to bring people around the world together in peace. We're excited to be working with the Tokyo 2020 Bid Committee and Yahoo! JAPAN to bring the Games to Tokyo and play our part in making this vision a reality."
Both companies will work together with the current bid partners to support the campaign over the crucial next 9 months.
The official bid partners of Tokyo 2020 are:
- ASICS Corporation (manufacture and sales of sports goods)
- DESCENTE LTD. (manufacture and sales of sportswear and related articles)
- JTB Corp. (travel support services)
- Kinki Nippon Tourist Co., Ltd. (travel support services)
- Mizuno Corporation. (manufacture and sales of sports goods)
- All Nippon Airways Co., Ltd. (airline)
- Japan Airlines Co., Ltd. (airline)
- ALSOK / SOHGO Security Services Co., Ltd. (security services)
- Yahoo! JAPAN (internet search engine)
- GREE (social gaming platform)
The IOC will choose their host city for the 2020 summer Games on September 7th, 2013 in the Buenos Aires official session.
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Laura Walden ()
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