NBC takes home three gold medals at IOC broadcasting awards
LAURA WALDEN / Sports Features Communications
November 30 – The International Olympic Committee (IOC) held their biennial Olympic Golden Rings awards in Lausanne to commemorate the outstanding coverage of the London 2012 Olympic Games and USA rights holder NBC took home top honors. IOC President, Dr. Jacques Rogge, was there to do the honors and NBC Olympics President Gary Zenkel picked up the trophies.
The American rights holder took the prizes for the Best Olympic Programme category for its overview programme “The Games of the XXX Olympiad”, Best On Air Promotion, and Best Olympic Feature with its film “Measure and Motion”. The network nabbed a silver medal for Best Athlete Profile category, for its feature on Kenyan runner David Rudisha who set a new world record in the 800m race.
Zenkel said, “To be recognized for our work among the best Olympic broadcasters in the world is particularly rewarding, and further validation of the tireless efforts and constant innovation of our entire Olympic team.
“These awards are a credit to the creativity, passion and commitment of our staff and to the support provided to us throughout Comcast and NBCUniversal.
"They are also a credit to the compelling stories and extraordinary feats of the Olympic athletes, whom we consider it a privilege to cover.
"We are grateful to the IOC and the international jury for these prestigious honors.”
The awards were created in 1976 and comprise gold, silver and bronze trophies in five categories: Best Olympic Sports Production by Olympic Broadcasting Services, Best On Air Promotion, Best Olympic Feature, Best Athlete Profile and Best Olympic Programme.
IOC Member and Chairman of the Coordination Commission for London 2012, Denis Oswald, led the international jury.
The full list of awards (title / director / producer):
The Best Olympic Sports Production by Olympic Broadcasting Services (OBS)
Gold: Sailing / Christopher Lincoln / Gary Milkis, Ursula Romero
Silver: Canoe Kayak-Slalom / Jaime Garrido Rubira / Ursula Romero
Bronze: Rowing & Canoe/Kayak-Sprint / Matthew Coliandris / Makoto Nakamura
The Best On Air Promotion
Gold: NBC “The Games of the XXX Olympiad – NBC On-Air Promotion” / John Miller / Joseph Lee, Roger Guillen
Silver: Foxtel “Foxtel on Platform TVC” / Ash Bolland / Graham Burrells, Chantal Walker
Bronze: ZDF “Olympia Live” / Anke Scholten / Severine Rapp
“MDS” Multi Channel Distribution Service / Kostas Kapatais, Jorge Pickering
The Best Olympic Feature
Gold: NBC Olympics “The Games of the XXX Olympiad ‘Measure and Motion’ / Mark Levy, Brian Brown, Joe Gesue, Philip Parrish
Silver: Sky Italia “Mosaico Olimpico” / Francesco Zupi
Bronze: ZDF “Olympia Live” / Anke Scholten / Nils Kaben
The Best Athlete Profile
Gold: TV Record “Sarah Menenzes – Piaui’s Pride” / Douglas Tavolaro / Thalita Leite, Fábio Harbacher, Marcos Cabral, Odair Marquesolo, Cristina Luckner, Ivana Perecin
Silver: NBC Olympics – “David Rudisha” / Jack Felling, Brian Longenecker
Bronze: ESPN Latin America “Pursuing a Dream – Miguel Correa and Ruben Rezola” / Carlos Sepiurca / Mariano Welch
The Best Olympic Programme
Gold: NBC Olympics “The Games of the XXX Olympiad” / Bucky Gunts / Mark Lazarus, Gary Zenkel, Jim Bell, Mark Levy, Joe Gesue, Molly Solomon, Rebecca Chatman
Silver: BBC Sport “Super Saturday” / Paul Davies / Carl Hicks, Dave Gordon
Bronze: Nine Network Australia “London Live – Day 16” / Shane Street, Alex Rolls / Steve Crawley, Lesley Tapsall, Tim Cleary, Matthew Callander, Brent Williams
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