POSTED: November 28th 2012

2020 bid cities all fine tuning their approach to youth and education

Olympism Powered by Youth and Eduation was the theme of the conference held in Amsterdam / IOC photo
Olympism Powered by Youth and Eduation was the theme of the conference held in Amsterdam / IOC photo

LAURA WALDEN / Sports Features Communications

November 28 – All three of the 2020 summer Olympic Games bid cities were in attendance at the 8th IOC World Conference on Sport, Education and Culture this week in Amsterdam to gain some new perspective for their bid proposals.

Three cities, Istanbul, Madrid and Tokyo are in the race to host the Olympics and are in the final stages of fine tuning their bid files for the official submission to the IOC in early January.


The Turkish bid to host the Games is targeting the 20 million under-20-year-olds and with a population of over 70 million people an effective Olympic and Paralympic education program would inspire and empower the younger generation.

Secretary General of the Turkish NOC, Nese Gundogan, explained, “Turkey has the youngest and fastest growing population in Europe, producing 700,000 university graduates a year. 43% of the country’s population is under 25.

“Istanbul would be an incredible stage to host the Olympic Games, leaving a lasting legacy of innovation and education programmes that will create a new generation of athletes, entrepreneurs and leaders in sport, from Turkey and around the world.”


The Spanish delegation for the Madrid bid, led by double gold medal sailing champion and International Relations CEO, Theresa Zabell, also counts a lot on the effect of the family unit and they are studying ways to channel their efforts of an education program in that direction.

Zabell said, “We have been at really interesting sessions which underlined the role of the family in transmitting values associated with sport.”

“The younger generation is the future. They are going to help us get ahead, not only in the realm of sport, but also when it comes to our whole country.”

“At Madrid 2020 we are working hard to inculcate Olympic ideals in our young people and encourage them to share in our unique project, which they can tell their children and their children’s children about.”


The Jigoro Kano Memorial International Sport  Institute, named  after the first  IOC member in Asia, was established in 2009 in Tokyo as the delivery of a commitment made in the 2016 candidature process. This is an organization that they intend to expand and grow.

Masato Mizuno, Tokyo 2020 CEO, commented, “Japan’s culture has an inherent passion for sport and the Olympic Values. Excellence, respect and friendship are values that Japanese people live and share on a day-to-day basis. So the Conference themes, which focus on the intersection of sports and culture and the importance of the Olympic Values, have resounded exceptionally well with the Tokyo 2020 delegation.

"We also noted the involvement of young people throughout the conference in Amsterdam. It’s always heartening to see the direct involvement of youth who are at the heart of so many important Olympic Movement initiatives. 

"We praise the work of the IOC Commission for Culture and Olympic Education. If Tokyo is selected to host the Olympic and Paralympic Games in 2020, we will be sure to infuse our culture of innovation throughout the Games, and to leave a legacy for sport in society in Japan and abroad.”

Keywords · IOC · culture · education · Tokyo · Madrid · Istanbul · sports

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