POSTED: November 26th 2012

Madrid targets a youth focus for the 2020 Olympic bid

Sports Features Communications

November 26 — The International Olympic Committee's World Conference on Sport, Culture and Education takes place in Amsterdam  from Nov. 25 to 27, giving Spain's capital city of Madrid an opportunity to highlight its bid for the 2020 Olympic Games by kicking off a new program to encourage youth involvement in the sporting life. 

The world conference's goal is to illustrate the necessity of sport in developing societies, cultures and economies. To complement that aim, Madrid 2020 has created a program called "Move For Your Health," which creates various opportunities for younger Spaniards to start learning new sports and eating healthier meals. 

Gold-medal sailor and leader of Madrid's 2010 Olympic bid delegation at the meeting, Theresa Zabell says the Amsterdam gathering provides "the perfect platform to underline the important role that sport and the Olympic movement can play in education and culture."

The goal, she added, will be to develop "sustainable education programs" that will use the Olympic quest to drive young athletes to excel in all realms of life.

“Learning the values associated with sport should be a priority in schools and colleges," she said, "as well as within families.”

Madrid, Istanbul and Tokyo are all three in the running for the contest to host the 2020 summer Games. The IOC will vote the final winner at the session to be held in Buenos Aires on September 7, 2012

Keywords · Madrid 2020 · IOC · Theresa Zabell

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