POSTED: November 16th 2012
Joint baseball softball campaign chooses Helios Partners for new Olympic Bid
LAURA WALDEN / Sports Features Communications
November 16 - Proceeding along the plan to form one unique federation the International Baseball Federation (IBAF) and International Softball Federation (ISF) officials have decided to engage Helios Partners of Atlanta for the 2020 Olympics campaign.
The two federation head met for a series of meetings in Lausanne to discuss the merger of the two federations and to strategize the campaign focus and target.
Their foreseen gameplan is to propose women's softball and men's baseball as a new concept for the Olympics.
“We have achieved incredible progress on the merger in a very short period of time, and now we have to really move forward decidedly in other areas”, said Don Porter, ISF President.“We needed a highly professional and experienced agency to support our efforts, and we could not think of better partner than Helios”.
Riccardo Fraccari, IBAF President, added, “By combining into a single IF, we now need to bring our athletes and sports back to the forefront and focus on preparing our case for the exceptional value baseball and softball bring to the Olympic Movement.
"We have a great story to tell and Helios is the perfect partner to help us articulate that”.
“We are honoured to work alongside these two great sports, played and enjoyed by millions of men, women, boys and girls around the world, to help return them to the Olympic Programme as a single, unified and inclusive federation. Together, baseball and softball will reinforce the Olympic ideals at sport’s grassroots level in hundreds of countries around the globe.”
Helios will work with them to prepare a presentation for the IOC Programme Commission in December, one for the IOC Executive Board in May 2013 and the overall strategy of the campaign.
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Laura Walden ()
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