POSTED: November 8th 2012

Rio 2016 launches Olympic Games mascot contest

Sports Features Communications

November 8 - The Rio 2016 Organizing Committee for the Olympic and Paralympic Games in Brazil has announced a contest to select the official mascot for the Rio Games. One mascot will be chosen for the Olympics and another for the Paralympics.

The mascots are designed to reflect the country’s particular culture and identity.

Mascots are also supposed to reflect the host country identity and are generally announced two years before the international sporting events. Rio 2016’s mascots will be revealed in the last half of 2014.

They are considered important to the Games because they give the host city and nation another rallying point, especially for children and young people.

“The idea in opening a selection process is to value the Brazilian animation, film and design market and encourage creativity to develop the best ideas. The theme is open. The creative proposal that best responds to the target public, children and young people, will be selected,” said Brand Director Beth Lula.

Only Brazilian professionals and companies may compete in the contest. Lula said by limiting the contest to Brazilians, the committee hopes to build confidence in Brazil’s creative communities.

Self-employed designers are welcome to participate as long as they have an association with an animation, film production or illustration studio, a design or advertising agency. Lula said while the theme is open, the committee wants the submitted mascots to align with the work Rio 2016 has already done while incorporating the values of the Olympics and Paralympic games.

Phase one requires anyone interested in submitting a design to fill out paperwork at and turn in a portfolio. From this group, 30 designers will be selected to move to phase two. No more than 10 proposals will move on to phase three.

Rio 2016 will review these designs and make suggestions for improvement.

Phase four will be a juried selection process. The eventual winner must receive a unanimous vote.

The winning designs will receive 50,000 Brazilian Reais, about $25,000, as well as the knowledge the mascot design will be seen by the world.

Keywords · Rio 2016 · mascots

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