Tokyo JATA Tourism Forum and Travel showcase draws record crowds
LAURA WALDEN / Sports Features Communications
October 2 – The Japan Association of Travel Agents (JATA) reported record crowds at their annual event gathering 125,989 visitors topping last year’s attendance of 117,236 participants.
This also included 49,485 industry related attendees for the three day event consisting of an “International Tourism Forum” discussing developments in the tourism industry and an “International Business Meeting” where international sellers and buyers could meet about new business opportunities and then the “Travel Showcase” where over 150 countries and regions exhibited and promoted themselves.
The forum is a well-known annual tourism appointment on the international calendar and this year’s success made it the largest in history.
The forum took place in the Tokyo Big Sight Conference Tower and focused on Japan’s inbound tourism promotions and ways to further develop the country’s tourism market.
Part of the discussions were also about promotional activities of other countries and how the Japanese market could stay in tune with the needs of travel companies operating tours to the country.
Tokyo is bidding for the summer Olympics of 2020 and tourism is a key component to any Games' bid. The final decision will be voted on September 7th of next year at the IOC session in Buenos Aires.
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