POSTED: September 19th 2012

Sochi 2014: Innovative new stamp and 500 days out marks the countdown to the Games

LAURA WALDEN / Sports Features Communications

September 19 - The Sochi 2014 organizing committee has launched the first Olympic QR-code stamp for the Games.

The innovative stamp was coordinated with the Publishing and Trading Center "Marka", the Russian Post Office and was supported by TOP Sponsor Samsung Electronics and features the Sochi logo as well as a matrix code linking viewers back to the Games’ website.

Dmitry Chernyshenko, head of Sochi 2014, said, "Today we have taken a step into the future with the launch of Sochi 2014 stamp with QR code incorporated, which is the first of its kind both in the history of Russia and the Olympic Movement.

“The new stamp will really add some sparkle to the Sochi 2014 Philatelic Program and build on a range of distinctive and innovative Sochi 2014 souvenirs, such as 3D credit cards, coins and the Games Mascots!"

The new stamp has a face value of 25 rubles and is 37x37mm in size and was issued in a sheet of 9 stamps and there will only be 60,000 sheets in circulation.

The launch was carried out at the trade gallery of Worldwide Olympic Partner Samsung Electronics and participants were shown how the stamp’s code works to promote the website and they were able to take photos in front of the background of a stamped envelope.

500 days to the opening ceremony

On September 25, Russia will celebrate the 500 days out mark with large scale sports and music events taking place in 17 cities across the country.

The culmination of the celebrations will be a national flashmob with the Sochi 2014 volunteers from the 26 volunteer centers and more than 12,000 volunteers will help to form giant puzzles in the shapes of the Olympic Pictograms of the 22 stylized images of the Olympic sports.

Keywords · Sochi 2014 · Dmitry Chernyshenko · stamps · Samsung · Russian Post Office · Marka

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