POSTED: September 17th 2012
(((Armadillo))) that can roll up in a ball fitting mascot for Brazil FIFA 2014 World Cup
LAURA WALDEN - Sports Features Communications
September 17 – The Brazilian FIFA World Cup organizing committee for the 2014 event has made an environmental choice for their official mascot: the three banded armadillo. Quite a fitting selection for the world’s premier soccer event as this particular species is the only one capable of rolling itself into a round ball when threatened.
It is also indigenous to Brazil and is becoming a rarity.
The little character was launched by Brazilian football legend, Ronaldo, who is also a member of the Brazil 2014 Management Board.
He said, “I’m delighted to welcome such an important member to the 2014 team.
“The mascot will play a key ambassadorial role in the next two years. I’m sure he will inspire many young football fans in Brazil and all over the world with the great passion which he has for the sport and for his country.”
FIFA Secretary General Jérôme Valcke noted, “The fact that the three-banded armadillo is a vulnerable species is very fitting.
“One of the key objectives through the 2014 FIFA World Cup is to use the event as a platform to communicate the importance of the environment and ecology. We are glad to be able to do so with the help of a mascot who I’m sure will be much-loved, not only in Brazil, but all over the world.”
This week the mascot made a series of visits all over the country and two thousand and fourteen blue balls representing his unique blue shell were distributed on the Boa Viagem beach in Recife.
The final design of the mascot was concluded after studying 47 proposals and after analyzing the positive reaction of the target audience: Brazilian children between the ages of 5 and twelve, with the favourite being the armadillo, which was created by 100% Design.
The mascot has its own official song, “Tatu Bom de Bola”, sung by Brazilian music star Arlindo Cruz. However organizers are reaching out to the Brazilian public to vote on one of three names: Amijufi, Fuleco, Zuzeco. The final winning name will be announced on November 25.
Two other potential animals that could be interesting choices along the same environmental lines for the Rio 2016 organizing committee are the pink dolphins that are risking extinction and the adorable Muriqui wooly spider monkeys.
Supermodel Gisele Bundchen has worked to raise awareness on the pink dolphins onher blog too.
For more information contact:
Laura Walden ()
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