POSTED: June 29th 2012
Bosco sportswear unveils Russian kit for the Olympics
LAURA WALDEN / Sports Features Communications
June 29 – Bosco the official outfitter for the Russian Olympic team has unveiled their look for the London 2012 Games and at the same time launched their Russian Outfitting Centre on Moscow’s iconic Kudrinskaya Square.
The theme of their traditional red and white look is “Privet London!” [“Hi, London!”] and the designs feature two mythological creatures: Pegasus, and the griffin.
Symbolically, Pegasus forms the letter ‘R’ and the griffin the letter ‘U’ forming “.ru”, which is Russia’s domain name and a symbol of a forward thinking nation in the global arena.
Mikhail Kusnirovich, Bosco chief and founder, said, “It is always a challenge to come up with a kit that unites not only 1,000 athletes, coaches and support staff into one team, but also bonds that team with 140 million Russians.
“As Russia’s official London 2012 outfitter, our task is to dress the team and its supporters. The expression, “You are what you wear” is more true during the Olympic Games than at any other time.
“The Opening Ceremony is watched by four billion people – so you better be looking your best!”
Bosco’s mission is to keep the Russian team looking good while being as trendy and fashionable as possible.
Alexander Zhukov, Deputy Prime Minister of Russia and President of the ROC, added, “Outfitting the team is a vital part of the pre-Games process. The kit unites athletes, coaches, supporters and all the other participants for this major event, and it becomes the face of Russia at the Games. It is essential that the kit fits the athletes comfortably and that they feel good wearing it.”
From an athlete’s point of view, Russian Olympic synchronized swimmer, Natalia Ishenko, commented, “Today is an emotional day. It’s only when you find yourself at the Outfitting Centre that you realise how close you are to the Olympic Games.
“Putting on the kit for the first time makes you feel part of something bigger – the Olympic team. It creates that feeling of unity and you understand that you are representing everyone in your country.”
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