POSTED: June 18th 2012

Russian sportswear chief Kusnirovich of Bosco carries the Olympic Torch

Bosco founder Mikhail Kusnirovich with the Olympic Torch / Bosco
Bosco founder Mikhail Kusnirovich with the Olympic Torch / Bosco

Sports Features Communications

June 18 – Bosco sportswear founder and chief Mikhail Kusnirovich carries the Olympic Torch for the third time.

Bosco is the official outfitter of the Russian Olympic team since Salt Lake City 2002 and general partner of the Russian Olympic Committee since 2003. The sportswear company has also been a National Partner of the Sochi 2014 Organising Committee (equivalent of London 2012 Official Olympic Partner) since 2009, and in 2011 played a key role in the design and delivery of the official Look of the Games.

The Russian company has also set up the first permanent international store in London just in time for the Olympics this summer reinforcing their label worldwide. The chain currently numbers 65 sale points in Russia and the Ukraine and chose the gateway to the London Olympics as their new home.

Kusnirovich carried the torch during the Whitley Bay leg of its journey from Olympia to the opening ceremony and was also a torchbearer for the Athens 2004 and Beijing 2008 Games.

Kusnirovich said, “In 1980, I remember watching the Olympic torch on its final leg towards the Olympic Stadium in Moscow. It was a special moment for Russia, and for me personally. I never dreamed I would get to carry the torch myself – to have the privilege of doing it three times is just an incredible honour.”

 “We are very proud of our continued involvement with the Olympic Movement, and we take our responsibility to share its values wherever we go very seriously. For Bosco, winning is about more than topping the podium – it is about passion, style and fair play. It is about The Beauty of Success.”

Keywords · London 2012 · Bosco · Sochi 2014 · Mikhail Kusnirovich

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