POSTED: June 13th 2012
Istanbul 2020: Logo design in the hands of the people with public vote
LAURA WALDEN / Sports Features Communications
June 13 – The Istanbul 2020 bid to host the summer Olympics has taken a different approach to selecting their new candidate city logo by submitting five designs to the court of public opinion.
All five can be seen on the official website (www.istanbul2020.com.tr) and the competition is designed to engage the public and fuel the Olympic passion in Turkey which the IOC has already reported to be at 73%.
After the logo design is decided then all the branding will follow for the candidature files.
Turkish businessman, Haran Arat, who is now the leader of the bid said, “Last month’s IOC Working Group report revealed that Istanbul 2020 has incredibly strong Government and Public Support and the national excitement generated by the decision to make Istanbul a Candidate City demonstrates what this means to our country.
“The winning designer will have the honour of knowing they have created a logo that represents a bid backed by all levels of Government and enjoys the full support of the people of Turkey - the Istanbul 2020 Candidate City logo will be famous throughout our nation.”
Arat also noted that the enthusiasm for the bid has great impetus from the youth, “Turkey is a nation filled with millions of educated, talented young people - most of whom support Istanbul 2020. So it is no surprise to see several of the shortlisted logo designs coming from our nation’s talented young designers.
“I am sure that whichever logo is selected, it will help us to promote our national dream to host a Games that, for the first time ever, spans two continents and provides a bridge to unite and inspire the next generation all over the world.”
Competitor cities Tokyo and Madrid have both kept their applicant phase logos and added the rings to their new candidate branding.
The IOC will vote in Buenos Aires on September 7th 2013 for the host city of the 2020 summer Olympics.
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Laura Walden ()
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