POSTED: June 6th 2012
NewsUpdate

IOC making Olympics more accessible in Asia and Africa through You Tube

LAURA WALDEN / Sports Features Communications

June 6 – The  International Olympic Committee (IOC) will be streaming the Games for free through their You Tube channel to 64 territories across Asia and Africa that would not have had access to online Olympic broadcasting.

That’s right free of charge viewers will be able to watch online and on their phones where digital broadcast rights have not already been acquired.

Timo Lumme, Managing Director, IOC Television and Marketing, said, “We are delighted to be able to offer live online coverage of London 2012 to sports fans free of charge across these 64 markets.

“We first provided clips on our channel on YouTube during the Beijing 2008 Olympic Games across the region, and since then have continued to provide footage of past Olympic Games across the world on our YouTube channel.

“Now we will also be able to offer live coverage during London 2012, complementing the excellent coverage provided by our broadcast partners across the world across all media platforms.”

These areas include:

Afghanistan, Bangladesh, Brunei, Bhutan, Cambodia, East Timor, India, Indonesia, Iran, Laos, Malaysia, Maldives, Mauritius, Mongolia, Myanmar, Nepal, Pakistan, Papua New Guinea, Singapore, Sri Lanka, Thailand and Vietnam.

And in 42 Sub-Saharan African territories on a non-exclusive basis, including:

Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Democratic Republic of Congo, Republic of Congo, Côte d’Ivoire, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mozambique, Namibia, Niger, Nigeria, Rwanda, São Tomé and Príncipe, Senegal, Seychelles, Sierra Leone, Swaziland, Tanzania, Togo, Uganda, Zambia and Zimbabwe.

 Broadcasting will include 11 different simultaneous high-definition broadcasts, all with English language commentary.

As well there will be 10 live feeds from London 2012, running 9 a.m. to 11 p.m. (London time) plus a 24-hour broadcast of the Olympic News Channel, which includes summaries of the latest results, general reports on different events, and interviews with athletes.

The only problem could be the quality of internet access in these areas but at least the IOC has gone the extra mile to make the Games available.


Keywords · IOC · You Tube · Timo Lumme


For more information contact:
Laura Walden ()


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