POSTED: April 2nd 2012

Russian team outfitter Bosco opens London shop at the heart of the Olympic neighborhood

The Bosco store at Westfield / Bosco
The Bosco store at Westfield / Bosco

Styles feature an Italian influence paired with classical Russian patterns / Bosco
Styles feature an Italian influence paired with classical Russian patterns / Bosco

LAURA WALDEN / Sports Features Communications

TAMPA:  Russian sportswear brand Bosco has opened their first permanent international store in London just in time for the Olympics this summer reinforcing their label worldwide. The chain currently numbers 65 sale points in Russia and the Ukraine and chose the gateway to the London Olympics as their new home.

Bill Giouroukous, head of Operations at Westfield, said, “We are delighted to welcome Bosco not only to Westfield Stratford City but to the UK. Westfield Stratford City is home to a host of new brands and concepts.

“The centre is ideally located as the prestigious gateway to the Olympic Park and with over 70% of all visitors to the Park passing through the centre. As such the location presents a perfect opportunity for Bosco to highlight their strong connection to the Games”

Bosco is a national partner of the Sochi 2014 Games and is the official team outfitter for the Russian, Spanish and Ukrainian Olympic teams and the Russian and Spanish Paralympic teams and is set to unveil kits in June. The will also launch The Bosco Club their hospitality venue hosting VIPs that was a resounding success in past Games at Turin, Beijing and Vancouver.

Mikhail Kusnirovich, Bosco founder, said, “It has always been an ambition of mine to expand Bosco globally and to touch consumers in the West in the same way we have in Russia. Sport and style are universal languages, and our inspiration: we put all of that colour, that pride and that passion into our designs. This Olympic year, we are bringing something fresh and exciting to the most discerning shoppers in the world.

The new shop features original, active and fashion collections with an Italian influence to the Russian design and the look has already proved successful for domestic sales.

“What sets Bosco apart is that mixture of old Russia’s heritage and new Russia’s flair. There is nothing else like it on the British high street, and we are confident that when people see their Olympic and Paralympic heroes wearing Bosco, and celebrities in the crowd wearing it too, it will create a real buzz – just like we did in Vancouver, Beijing and Turin.”

Keywords · London 2012 · Bosco · Olympics · sportswear · Westfield · Bill Giouroukous · Mikhail Kusnirovich · Sochi 2014

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Laura Walden ()

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