POSTED: March 16th 2012

NewsUpdate

Sochi 2014 Olympic merchandise hits the Bosco stores across Russia

Dmitry Chernyshenko cuts the ribbon / Sochi 2014
Dmitry Chernyshenko cuts the ribbon / Sochi 2014

The collection is inspired by the patchwork quilt theme / Sochi 2014
The collection is inspired by the patchwork quilt theme / Sochi 2014

LAURA WALDEN / Sports Features Communications

TAMPA: The official Sochi 2014 merchandise for the upcoming winter Games is now available for sale to the public in all BOSCO stores throughout Russia.

"Four years of athletes’ and fans’ lives are concentrated in just two weeks of the Olympiad," said Mikhail Kusnirovich, Head of BOSCO Group.

"For some, the Olympics are all about reaching the peak of their sporting career; for others the focus can be on an incredibly emotional experience. It all becomes history very quickly, so people find different ways to capture the memories and pass them on, sometimes through words, sometimes through music.

"Another route is through Olympic memorabilia which can be kept for a lifetime: T-shirts and caps, polo shirts, rucksacks, tracksuits and windbreakers are all ways of keeping one’s memories alive!"  

The collection includes spring and summer wear encompassing windbreakers, sweatshirts, tracksuits, polo shirts and accessories and replicates the blue and orange themes.

The head of Sochi 2014 Games, Dmitry Chernyshenko, said, "Russia’s Olympic fans will certainly stand out, catching people’s eye round the world with their bright, modern and unique sportswear! The official Sochi 2014 clothing range let all Russians feel even more a part of the Olympics, and will provide a stunning visual backdrop."

A percentage of the profits are being utilized for the preparation and staging of Russia's first Winter Games, as well as helping to support the environmental and educational programs.

TAMPA: The official Sochi 2014 merchandise for the upcoming winter Games is now available for sale to the public in all BOSCO stores throughout Russia.

"Four years of athletes’ and fans’ lives are concentrated in just two weeks of the Olympiad," said Mikhail Kusnirovich, Head of BOSCO Group.

"For some, the Olympics are all about reaching the peak of their sporting career; for others the focus can be on an incredibly emotional experience.  It all becomes history very quickly, so people find different ways to capture the memories and pass them on, sometimes through words, sometimes through music.

"Another route is through Olympic memorabilia which can be kept for a lifetime:  T-shirts and caps, polo shirts, rucksacks, tracksuits and windbreakers are all ways of keeping one’s memories alive!"  

The collection includes spring and summer wear encompassing windbreakers, sweatshirts, tracksuits, polo shirts and accessories and replicates the blue and orange themes.

The head of Sochi 2014 Games, Dmitry Chernyshenko, said, "Russia’s Olympic fans will certainly stand out, catching people’s eye round the world with their bright, modern and unique sportswear! The official Sochi 2014 clothing range let all Russians feel even more a part of the Olympics, and will provide a stunning visual backdrop."

A percentage of the profits are being utilized for the preparation and staging of Russia's first Winter Games, as well as helping to support the environmental and educational programs.


Keywords · Sochi 2014 · winter Games · Bosco Group · Mikhail Kusnirovich · Dmitry Chernyshenko


For more information contact:
Laura Walden ()


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